Motive PR · Insights & Thinking
PR industry news, AI search thinking and practical commentary from a team of journalists who've been doing this since 2008.
More from the blog
Plan a winning Christmas PR campaign with our expert advice and proven tips for generating festive media coverage.
Even with robust processes, some business crises are unavoidable. This blog will help you manage them to protect your organisation’s reputation and rebuild trust.
Struggling to reach local customers? Here’s a guide to creating a winning regional PR campaign.
Getting the timing right can make the difference between success and failure when it comes to a PR campaign. This post explains why.
Influencer campaigns can give brands a huge boost but what happens when they go wrong? PR intern Kirke looks at the risks.
Find out how public relations shapes reputation, boosts brand awareness, and protects companies online and in the real world…
In order to get the most out of your PR activity it’s important that you brief your PR agency properly so they know exactly what you want to achieve.
Hiring the right PR agency has been key to the success of many companies. This post explains the benefits for brands of working with a PR agency.
Motive MD Steve McComish gives his top tips for those seeking a PR placement.
Running an efficient press office can support PR activity and build trust and credibility in your brand.
As AI search expands, online visibility goes beyond traditional engines. What is GEO, how does it work, and how can it shape your visibility in AI results?
Images can make or break a PR story. Learn how to use photography effectively to get noticed by journalists and boost your brand coverage.
From press mentions to powerful storytelling, discover how PR helps small businesses stand out, earn trust, and grow their brand.
Is an inconsistent PR strategy damaging your brand? Here’s how to adopt a consistent approach and why it’s important.
Whether for Christmas, Valentine's Day, Easter or Mother's Day - Is it ever too early to start planning a seasonal campaign?
Business owners often wait until they have news to tell before they reach out to the media. This approach is holding many brands back.
Establishing yourself as an industry expert can be a powerful marketing technique. In this post Simon looks at how to go about it.
Discover fun and creative ways to tap into pop culture trends and give your brand a visibility boost.
PR industry news, AI visibility insights and practical thinking for ambitious brands. No fluff, no hard sell. Monthly.
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