Hi Simon, welcome to the team. You’ve been with us a couple of weeks now. How are you finding things?
It is great to be part of an award-winning team and everyone has been very supportive. Motive has a strong reputation across the industry and I am enjoying working here.
What were you doing immediately before joining us?
My previous role was at an agency in Nottingham who do a lot in the healthcare sector. There was inevitably much to do around the pandemic - how clients were helping people in challenging times. One client produced antibody test kits, so there was an important role to play informing people about what was involved and its benefits.
You’ve been working in journalism, PR and comms for 25 years. How are things different here at Motive to your previous roles?
Finding stories that matter to your chosen audience never changes. That has stayed with me since my first days at the Northants Telegraph. I learnt about crisis management at Nottinghamshire County Council, while a highlight at the University of Derby was getting a student on the NBC network in America for her doctoral research. Motive takes things to the next level with its expertise in digital PR.
The media landscape has changed massively since you started out in your career. What impact do you think online news and also social media has had on how we operate as PRs?
Everyone has a smart phone so news and social media is accessible 24-7. We must be agile to this. At Motive we apply factors such as organic keywords, domain ratings and the different types of backlinks to our campaigns and to our measurement and reporting.
What do you like doing outside of work?
Socialising and spending time with family and friends. I also practise Tai Chi.
We hear you’re a huge Leicester City fan. Do you think they will ever win the League title again or was that really just a massive fluke?
It’s not hugely reported that Leicester are now very well financially backed. The owners love the club and have moved the team on in seismic proportions since I used to watch them at Filbert Street in DivisionTwo in the 1980s. Never say never to winning the League again - although I do enjoy a good relegation battle!
What advice would you give to someone just starting out in their PR career?
Everyone has a story to tell. You just need to find them.Never give up.
Finally tell us one surprising fact about you.
I have a black sash (belt) in Wing Chun kung fu - although it took ten years to achieve!
Thanks Simon, welcome to the team and up the Foxes.