Motive PR · Insights & Thinking
The latest PR thoughts and insights from the Motive team.
More from the blog
Learn how to use powerful digital PR tools to boost your brand and build trust with your audience.
Find out how celebrity influencers can boost visibility, credibility, and engagement, with tips on selecting the perfect partner and examples of campaigns that worked.
Winning media coverage and links is a lot easier if you target the right contacts. This post explains how to go about building a media list.
E-commerce is booming. Here’s how to use PR to cut through the noise, earn trust, and drive long-term growth.
Clear objectives, timings and ideation are just a few of the factors which go into making a campaign successful. Find out more in the post..
Looking for help in building trust and winning new stockists for your wholesale business? Explore how PR can support your growth and build your brand's reputation.
Measuring the impact of PR activity is essential for brands. We look at some of the outputs that can be tracked and measured.
Raising your personal brand doesn't happen overnight, but we do have some top tips to stand out in a crowd and build credibility.
Every PR campaign is different. This post explains the difference between trade and consumer PR.
Looking for tips on crafting the perfect trade PR campaign? Discover how to reach key stakeholders, build trust, and boost brand awareness in your industry.
Travel PR builds your brand in good times and safeguards it in crises. Learn the PR strategies top travel brands use to stand out and succeed.
PR and advertising aren’t the same – PR builds credibility through earned media, while advertising delivers paid, guaranteed coverage. Learn the key differences in this guide.
This post aims to help anyone who has ever wondered how much it costs to hire an award-winning PR agency and how agencies cost their services.
Former journalist turned Motive MD Steve McComish on how to write a media pitch that will get read.
This article looks at data journalism in PR, and how it is a powerful way of telling a story through strong, engaging visuals.
Learn the essential steps of the press release process and discover how to boost media coverage, backlinks, and brand visibility with tenacious pitching.
LLMs like ChatGPT and Google AI are changing how people discover products. Learn why product round-ups matter more than ever - and how to secure them to boost brand visibility.
Discover why data-led content is a top PR strategy and learn how to source and present data effectively to maximise your PR outreach success.
PR industry news, AI visibility insights and practical thinking for ambitious brands. No fluff, no hard sell. Monthly.
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