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The latest PR thoughts and insights from the Motive team.

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How to brief a PR agency

How to brief a PR agency

The essential information that will help a prospective agency make the most of your PR activity.

Kirke Viira · Jul 2025 · 4 min
7 Reasons why your press release is being ignored

7 Reasons why your press release is being ignored

You've spent hours crafting a perfect press release but when it's issued - tumbleweed. Here's 7 reasons why.

Steve McComish · Jul 2025 · 4 min
How to use PR to launch a new product to customers

How to use PR to launch a new product to customers

Looking for advice on launching a new product? Discover how to reach trade and consumer customers, build trust and credibility in the brand, and boost awareness.

Sarah Samways · Jun 2025 · 6 min
Should product samples be part of your PR strategy?

Should product samples be part of your PR strategy?

Find out more about sampling campaigns and how they can help get your product in front of potential customers.

Sarah Samways · Apr 2025 · 3 min
How to make your coverage work harder

How to make your coverage work harder

You could be missing out on a huge opportunity if you’re letting your media coverage sit idle. Find out how to maximise your media mentions and squeeze every drop of value out of them.

Kirke Viira · Mar 2025 · 3 min
What’s the best way to contact journalists?

What’s the best way to contact journalists?

Contacting journalists is an essential step in the PR process. This post explains the best way to get in touch and follow up.

Sarah Samways · Feb 2025 · 3 min
How to prepare for a PR job interview

How to prepare for a PR job interview

Understand what makes a great PR professional and how to make a great impression in your interview with these tips and insights.

Annika Shoker · Nov 2024 · 4 min
Five essential elements to include in a press release

Five essential elements to include in a press release

Discover the must-haves for a standout press release – from an attention-grabbing headline to impactful quotes from your spokesperson.

Kirke Viira · Nov 2024 · 2 min
Are competitions good for brand awareness?

Are competitions good for brand awareness?

Find out how setting up online competitions and giveaways can increase your brand awareness and introduce your brand to a much wider audience.

Annika Shoker · Oct 2024 · 4 min
How to Select a PR Agency

How to Select a PR Agency

Selecting the right PR agency will save you money and time, helping you to hit the ground running and get results.

Kirke Viira · Sep 2024 · 4 min
Four ways great PR can help to boost sales

Four ways great PR can help to boost sales

A few key marketing strategies can help to boost sales, and great PR is one of them.

Motive PR · Aug 2024 · 4 min
How to get press coverage for food and drink brands

How to get press coverage for food and drink brands

This expert article offers actionable tips and advice on how food and drink brands can earn great PR coverage and elevate their products online.

Motive PR · Aug 2024 · 7 min
PR case study checklist

PR case study checklist

To give you an idea of what makes a great PR case study, we've compiled a checklist with four tips and tricks of the trade.

Motive PR · Aug 2024 · 2 min
Five things to look for in a PR agency

Five things to look for in a PR agency

To save yourself precious time, effort and money, we’ve compiled a checklist of things to look for in a PR agency.

Motive PR · Aug 2024 · 5 min
What to consider when PR-ing a product launch

What to consider when PR-ing a product launch

To give you the best chance of getting press coverage for your new product or service launch, we've revealed five things to consider.

Sarah Samways · Jul 2024 · 4 min
Reasons to include case studies in your PR strategy

Reasons to include case studies in your PR strategy

A lot of time and effort can go into producing successful case studies, but the pay off is almost always worth it.

Motive PR · Jul 2024 · 3 min
How to… product placement

How to… product placement

Read this blog for seven tips on how to get your product in magazines, newspapers, on TV and with influencers.

Sarah Samways · Jul 2024 · 3 min
Benefits of including competitions in your PR strategy

Benefits of including competitions in your PR strategy

If you have a new product to push, competitions can be a great way to get it in front of potential customers.

Sarah Samways · Jul 2024 · 2 min

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