Motive PR · Insights & Thinking
The latest PR thoughts and insights from the Motive team.
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PR Exec Annika explores the PR tactics subscription box businesses can use to rocket their product into the media.
PR Exec Annika Shoker talks about the transferable skills needed to transition from journalism to PR.
Media interviews can be intimidating. Find out how PR's can prepare their client for even the toughest of grillings.
In this post Emma takes a look at the basics around trade PR campaigns.
Finding the right influencer for your brand is essential. In this post Meg looks at how to identify the perfect influencer.
The reasons why every business, no matter how small, needs a PR strategy are revealed in this post by Emma.
We identify the most important facts to find out about a prospective PR agency to make sure they are a good fit for you.
We've taken a deep dive into the Twitter accounts of every MP in Westminster with some surprising results.
PR and Social campaigns can perform better if aligned. Understanding the differences to make sure each complements the other is key.
In this post we look at the importance of media relations and how any brand can strengthen its relationships with the media.
Having the media use you for comment on an area of expertise for you and your business will build reputation and trust in what you have to offer.
As the influencer market grows, businesses need to be clever about which influencers they choose. Kirke explains why.
There are several issues to think about when it comes to choosing images for PR outreach. This post looks at some of the factors brands must consider.
Fashion brands are vying for attention in a crowded market. These six tips can help them get noticed.
Reactive PR is important for brands, and carefully assessing the relevance, speed and your audience is the way to nail it.
In this post we explore how your brand can utilize PR techniques to expand to new international markets.
There are many reasons why it makes sense to take a sustained, long term view with PR outreach. This post explains why.
Find out why keywords, readability, interlinking and thinking mobile are all essential for SEO.
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