Sectors
We know your world as well as you do.
Effective PR requires genuine sector knowledge — the right publications, the right journalists, the right angles at the right time of year. We work across consumer lifestyle, B2B, tech and finance with the depth that comes from years of real experience.
Our Approach
Sector knowledge isn’t optional. It’s what makes PR work.
The difference between an agency that gets results and one that doesn’t often comes down to a simple question: do they know your sector? Do they know which journalists cover it, what angles land, what’s been done before, and what’s genuinely newsworthy right now?
At Motive we’ve spent nearly two decades building genuine editorial knowledge across consumer lifestyle, food and drink, fashion, health, automotive, technology and financial sectors. Our team are trained journalists — they understand news values, they know the editorial calendars of the publications that matter to your brand, and they’ve built the relationships that get calls returned.
Sectors with dedicated expertise
Where we go deepest.
Seven sectors where we have proven case studies, strong media relationships and genuine editorial depth. Click through to see how we work in each.
Garden & Outdoors
Our biggest and most active sector. From premium outdoor lighting to garden buildings and garden retail — we know every significant publication, the seasonal editorial calendars and the expert positioning that builds genuine authority in this space. Our work has earned clients regular columns in national newspapers.
Travel & Tourism
PR for travel and hospitality brands — lifestyle press, regional and national coverage, and the editorial relationships that put destinations and experiences in front of the right audiences.
Home & Interiors
PR for bedroom, furniture, glass and interiors brands — Ideal Home, Woman & Home, Hello Magazine and the national lifestyle press that drives consumer purchasing decisions.
Food & Drink
From national confectionery wholesalers to celebrity chef collaborations. Trade titles, consumer lifestyle press and national news.
Health & Wellbeing
PR for health brands that requires journalistic craft and genuine sensitivity — consumer press, broadcast and specialist health media.
Automotive & Transport
Consumer and B2B PR across the automotive sector — from car leasing comparison to road safety technology.
Fashion & Lifestyle
Consumer and trade PR for fashion brands — from fast fashion influencer campaigns to sustainable brand positioning.
Technology
From aerospace start-ups to financial technology — making complex technology stories accessible to the press audiences that matter.
Charity & Public Sector
Campaign PR for organisations with a social mission — broadcast-first strategy, national coverage, policy impact.
Don't see your sector?
We've worked in more sectors than we list here.
If your brand has a story worth telling, get in touch. We'll tell you honestly whether we're the right fit.
Start a conversation →
Also Active In
More sectors we work in.
We have experience across a broader range of sectors. If your brand isn’t listed above, get in touch — we may well have the knowledge and relationships you need.
Property & Real Estate
PR for property developers, estate agents and real estate brands
Retail & E-commerce
Online retail brands across multiple product categories
Financial Services
Consumer finance, comparison and fintech brands
Manufacturing & B2B
Regional and trade PR for manufacturers and B2B businesses
Environment & Ecology
Expert PR for environment consultancy and sustainability brands
The media landscape is different in every sector.
A journalist who covers food and drink is not the same as one who covers automotive technology. The publications are different, the news values are different, the seasonal hooks are different and the relationship dynamics are different.
What stays the same is the craft — and the journalism training that every member of the Motive team brings to every brief.
We know the publications. In every sector we work in, we know which titles matter, which journalists cover what, and which editors are open to new contributors right now.
We know the editorial calendar. Seasonal stories don’t pitch themselves — they need to be placed months in advance. We plan forward features into our campaigns from day one.
We know what’s been done. Nothing kills a pitch faster than an angle that’s already been covered. Sector knowledge means we find the fresh story, not the obvious one.
We know the news values. What makes a story newsworthy in food and drink is different from what makes it newsworthy in health or automotive. Journalism training makes that second nature.
Don’t see your sector?
Talk to us anyway.
We’ve worked across more sectors than this page lists. If your brand has a story worth telling, we’d like to hear about it.
Start a conversation