Automotive & Transport PR
PR that puts motoring brands in gear.
From car leasing comparison to road safety technology — we build the kind of authoritative media presence that makes automotive brands the trusted voice consumers turn to.
Why Automotive
Automotive PR is about being the voice consumers trust.
The automotive sector has a strong and well-established media landscape — motoring journalists, consumer affairs reporters, road safety correspondents and the personal finance press that covers car costs and leasing. Getting into these titles consistently requires genuine media relationships and a clear expert positioning strategy.
The brands that earn sustained automotive coverage are the ones that develop their spokespeople as trusted commentators — not just on their own products, but on the wider issues that matter to motorists. Speed camera changes, EV adoption, rising leasing costs, road safety statistics. These are the stories that earn column inches year-round, and they’re the stories we build campaigns around.
Where we get you covered
The publications that reach motorists.
Consumer motoring press, national news, personal finance titles and specialist automotive media.
Auto Express
Consumer motoring
What Car?
Consumer motoring
Autocar
Consumer motoring
The Sun Motors
National press
The Mirror Motoring
National press
Daily Express Motoring
National press
This is Money
Personal finance
MoneySavingExpert
Consumer finance
Fleet News
Trade & fleet
AM Online
Trade automotive
BBC News Consumer
Broadcast & digital
MSN Motoring
Digital national
How we Expert positioning that drives coverage.
The most effective automotive PR campaigns are built on spokesperson development — making your brand the commentator that journalists call when they need a quote on motoring issues. That’s a long-term investment with compounding returns.
Positioning your brand’s spokespeople as the go-to voice on motoring issues — leasing costs, road safety, EV adoption, driving legislation. The quotes that appear in national press year-round.
Original research and data that gives journalists a news angle — the cost of car leasing by region, road safety statistics, driver behaviour surveys. The kind of content that earns national coverage.
Positioning your brand as a champion of the consumer — fighting for better deals, clearer information, fairer treatment. This builds trust and earns editorial credibility simultaneously.
New dashcam models, app launches, leasing platform updates — getting product news into the right hands at the right moment with the right angle.
Automotive case studies.
The campaigning voice for UK motorists.
Positioning the UK's biggest car leasing comparison site as an authoritative, trusted voice on motoring — not just a comparison tool.
From dashcam brand to road safety authority.
How strategic expert positioning transformed a technology brand into the go-to voice on road safety for national media
Got an automotive or
transport brand to talk about?
Tell us about your brand and what you want to achieve. We know the motoring media and we’ll tell you honestly what PR can deliver.
Start a conversation