Fashion & Lifestyle PR
PR for brands that move at the speed of culture.
Fashion PR rewards agencies that understand both the consumer press and the trade landscape. We work across both — from national television coverage for influencer collaborations to Drapers placements for international expansions.
Why fashion & lifestyle
Fashion PR lives and dies on the right story at the right moment.
Fashion is one of the most competitive sectors in consumer PR. Everyone is pitching. The brands that earn consistent editorial coverage are the ones whose PR agency understands the cultural moment, has the journalist relationships to act on it quickly, and can bridge the gap between consumer entertainment press and trade fashion titles.
We’re honest about our position in this sector — it’s not our biggest, but the work we’ve done here is some of the most creative in our portfolio. Five national TV spots from a single influencer campaign. Drapers coverage for an international retail launch. Expert-led editorial for a sustainable fashion brand that earned the kind of credibility money can’t buy.
Where we get you covered
Fashion & lifestyle media that matters.
Consumer entertainment, national lifestyle press and the trade titles that shape the fashion industry.
Consumer PR and trade PR done simultaneously.
Fashion brands often need to speak to two very different audiences — the consumer who buys the product and the trade who stocks or covers it. We understand both worlds and can run dual-track campaigns that deliver across them.
Getting the editorial story out of an influencer partnership — not just announcing it, but finding the angle that makes entertainment and fashion journalists want to write about it.
For fashion brands with a genuine sustainability story, we develop the expert-led editorial strategy that earns credibility rather than just claiming it.
Building profile in Drapers and the fashion trade press for brands expanding into new markets, launching new retail partnerships or making industry news.
Getting new collections and hero products into shopping round-ups, fashion pages and lifestyle features in the titles your target customers read.
Fashion & lifestyle case studies.
Five TV spots. One influencer. One big idea.
A Love Island collaboration turned into national TV coverage, trade press recognition and lasting brand authority.
Sustainability as a story, not a strapline.
Building genuine editorial authority for a sustainable fashion brand through expert-led storytelling.