Food & Drink PR
PR for brands that feed the nation’s appetite.
From confectionery wholesalers to celebrity chef collaborations. We know the food and drink media landscape inside out — consumer lifestyle press, national trade titles, broadcast and specialist food media.
Why food & drink
A sector where the story is always as important as the product.
Food and drink is one of the most competitive sectors in consumer PR — and one of the most rewarding when it’s done well. The media appetite for food stories is insatiable, from national newspaper supplements and lifestyle magazines to specialist trade titles and broadcast food programmes.
The brands that cut through are the ones with a genuine story to tell. A celebrity collaboration, a milestone anniversary, a trend-driven angle, a founder with an interesting journey — these are the hooks that earn coverage in the titles that matter. We’ve delivered all of them, and we know how to find the angle that works for your brand.
We work across both consumer and trade PR in food and drink — understanding that a brand like Hancocks needs a different approach to a direct-to-consumer food brand, and having the contacts and experience in both worlds to deliver.
Where we get you covered
The publications that matter.
Active relationships across consumer food press, national lifestyle titles, trade publications and broadcast media.
The Grocer
Trade — essential
Retail Gazette
Trade
Food Manufacture
Trade
Speciality Food
Trade specialist
Olive Magazine
Consumer food
BBC Good Food
Consumer food
Delicious Magazine
Consumer food
Good Housekeeping
Consumer lifestyle
National newspaper food pages
Weekend supplements
ITV & regional broadcast
Television
Regional business press
B2B & regional
Entertainment & celebrity press
For collaborations
Consumer PR, trade PR and everything between.
Food and drink brands often need to work across multiple audiences simultaneously — the consumer who buys the product, the retailer who stocks it, the trade journalist who covers the sector. We understand both worlds and deliver across them.
Getting launch coverage in the right titles at the right moment — from celebrity partnership announcements to seasonal product introductions.
Building profile with retailers, buyers and the trade press that shapes purchasing decisions in the food and drink industry.
Positioning your brand as the authoritative voice on food trends, consumer behaviour and category developments.
Anniversaries, milestones, seasonal campaigns and news-driven angles that keep your brand in front of journalists year-round.
Food & drink case studies.
Sixty years old. National news.
How a confectionery wholesaler's milestone birthday drove a 17% footfall increase and ITV coverage across 14 depots.
The UK's biggest sweet brand you'd never heard of.
Building consistent brand authority for the UK's leading confectionery distributor across consumer and trade media.
Reggae Reggae Sauce meets healthy food.
A Dragons' Den icon, a product launch, and 141 national coverage items in three weeks.
What clients say
“Motive has been a true partner agency. They’ve driven results, challenged our thinking, and exceeded what we wanted. They genuinely care about your brand as much as you do.”
Kathryn Hague
Marketing Director, World of Sweets
Got a food or drink brand to talk about?
We know this sector inside out — consumer and trade. Tell us about your brand and we’ll tell you honestly what PR can deliver.
Start a conversation