Garden & Outdoors PR
PR for brands that make gardens extraordinary.
Gardens, outdoor living, garden buildings and outdoor lighting. We know every significant publication in this space, the journalists who cover it and the editorial calendars that shape it — and we have the case studies to prove it.
Why garden & outdoors
A sector with year-round editorial appetite — and a loyal, engaged audience.
The garden and outdoors sector is one of the most editorially rich in the UK. From BBC Gardeners’ World to The English Garden, from national newspaper weekend supplements to specialist outdoor living titles — the media landscape is deep, loyal and hungry for expert content.
That’s a huge opportunity for brands who understand it. The key is being ahead of the editorial calendar — knowing what BBC Gardeners’ World is planning for their spring issue before the deadline closes, knowing which journalists cover outdoor living versus garden design, and having the relationships that get a call returned.
We’ve been working in this sector since 2008. Garden and outdoors is our most active and most evidenced sector — three current and recent clients, hundreds of items of national coverage, and a genuine understanding of what makes this audience tick.
Where we get you covered
The publications that matter to your customers.
We have active relationships with journalists and editors across every significant garden and outdoor living title in the UK — consumer, specialist and trade.
BBC Gardeners' World
Specialist garden
The English Garden
Specialist garden
Gardens Illustrated
Specialist garden
Amateur Gardening
Specialist garden
House Beautiful
Consumer lifestyle
Good Housekeeping
Consumer lifestyle
Homes & Gardens
Consumer lifestyle
Grand Designs
Consumer lifestyle
Garden Buildings Trade
Trade & specialist
Horticulture Week
Trade & specialist
National newspaper supplements
Saturday & Sunday magazines
Regional lifestyle press
Local & regional titles
Seasonal, expert-led and always ahead.
Garden and outdoors PR is seasonal by nature. The most effective campaigns are planned months in advance — working with editorial forward features calendars to get your brand into the right issue of the right title at exactly the right time of year.
We combine that forward planning with reactive pitching — staying close to the news agenda and finding the moments when your brand can add a relevant, expert voice to an ongoing conversation.
We map editorial calendars across all key titles at the start of every campaign — securing your brand’s place in seasonal features months before they go to press.
Getting your products into gift guides, buying guides and product round-ups in the titles your customers trust most. We know who to call and when.
Developing your brand’s spokespeople as the go-to voices on garden and outdoor living trends — quoted regularly, called first when journalists need comment. Our expert positioning work with Chris Bonnett of Gardening Express earned him such consistent national media presence that he was invited to write a regular gardening column for the Daily Express.
Competitions and product sampling in the right titles build brand awareness with exactly the right audiences — often the most cost-effective route to consumer press coverage.
As more consumers use AI to find product recommendations, the brands with the strongest editorial footprint get cited first. We build that footprint deliberately.
Garden & outdoors case studies.
The brand that AI started citing.
How a premium garden lighting brand built the kind of national media presence that AI models learn from — and started generating £2,000 per month in direct sales from AI referrals.
Turning a garden centre into a lifestyle brand.
Building year-round brand presence and media authority for one of the UK's leading online garden retailers.
What Clients Say
“Working with the team at Motive has been a fantastic experience for Lighting Legends. Their friendly team has helped us secure coverage in major mainstream media outlets, raising awareness of our brand and products to a much wider audience. The exposure has strengthened our reputation, driven new customer interest, and supported our continued growth across the UK.”
Jon Saeed, Co-Founder, Lighting Legends
Got a garden or outdoor brand to talk about?
Tell us about your brand and what you want to achieve. Garden and outdoors is our strongest sector — and we’ll tell you honestly what PR can deliver.
Start a conversation