Health & Wellbeing PR
PR that requires craft and sensitivity.
Health PR demands more than good contacts. It requires genuine journalistic instinct — knowing how to tell a health story that lands without sensationalising, and how to earn editorial trust in a sceptical media environment.
Why health & wellbeing
Health stories land hardest when they’re told with humanity.
The health and wellbeing sector presents a particular challenge for PR. Editors are rightly cautious about health claims, broadcast journalists have high bars for medical stories, and consumers are increasingly sophisticated about what they trust and what they don’t.
What cuts through is the human story. The child whose life changed because of a product. The founder whose personal experience drove them to create something genuinely useful. The public health issue that deserves more attention than it gets. Finding that story and telling it with the craft of a trained journalist is what Motive does.
Our team are all former journalists — which means we approach health briefs not as PR practitioners looking for angles, but as journalists who understand what makes a health editor pick up the phone.
Where we get you covered
Health & wellbeing media that matters.
We work across broadcast, national consumer press and specialist health media — with the editorial relationships to place stories at every level.
BBC Breakfast
National broadcast
ITV News
National broadcast
BBC regional
Regional broadcast
The Mirror
National press
The Sun
National press
Daily Express
National press
Women's Health
Consumer health
Men's Health
Consumer health
Boots Health & Beauty
Consumer health
Pharmacy titles
Trade & specialist
Yahoo News & MSN
Digital national
Regional news press
Local & regional
Journalist instinct. Not PR spin.
Health stories that feel like PR get ignored. Health stories that feel like news get covered. The difference is in the approach — and it’s why having a team of trained journalists matters so much in this sector.
The product is never the story. The person whose life it changed — that’s the story. We find it, develop it and tell it in a way that broadcasts and national press want to run.
NHS support, clinical studies, expert commentary — in health PR, credibility comes from who’s saying something, not just what’s being said. We identify and secure the validation that makes a story credible.
Television coverage for health products delivers commercial impact at a scale that print can rarely match. We develop pitch strategies specifically designed to earn broadcast placement.
Some health stories involve vulnerable people or sensitive conditions. We approach these with the editorial judgement and human sensitivity they deserve — protecting the people at the centre of the story as well as the brand.
Real result
Health & wellbeing case study.
The Inhaler Tailor is one of the strongest case studies in the Motive portfolio — a masterclass in finding the human story and trusting the craft of journalism to tell it.
Home & Garden · Consumer PR · AI Visibility
A six-year-old, a unicorn, and BBC Breakfast.
The Inhaler Tailor makes decorative covers for asthma inhalers. A product that could genuinely save lives — because children who love their inhaler actually use it. We found the human story at the heart of the brand and took it to national television.
Results
Sales spike following BBC Breakfast feature
Breakfast national TV coverage plus BBC Look North regional
Sustained underlying sales increase after initial spike
"This is what great PR looks like when it's not dressed up in metrics and link counts. A story, told well, reaching the right people at the right moment."
Motive PR — case study notesGot a health or wellbeing brand to talk about?
Health PR requires a different kind of thinking. Tell us about your brand and we’ll tell you honestly what PR can achieve.
Start a conversation