Home & Interiors PR

PR for brands that make houses feel like home.

Bedroom furniture, luxury mattresses, glass and interiors — we earn coverage in the lifestyle titles that drive consumer purchasing decisions, from Hello Magazine and Ideal Home to Woman & Home and national press.

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Coverage items — Winstons Beds
Hello
Magazine product placement
Ideal
Home and Homes & Gardens coverage
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Why home & interiors

The interiors press rewards brands with genuine stories to tell.

The home and interiors media landscape is rich with opportunity for brands that understand how to work with it. Dedicated lifestyle titles, national newspaper home supplements, product round-up features and expert-led editorial — the pathways to coverage are numerous, but they require genuine sector knowledge and real journalist relationships to navigate effectively.

What works in interiors PR is expert positioning combined with beautiful product. Whether it’s a luxury mattress brand developing a sleep expert voice, a glass retailer positioning their team as design authorities, or a bedroom furniture brand earning its place in the pages of Ideal Home — the approach is always the same: find the story, develop the expert, place the product in the right context.

Expert voices and beautiful products.

The home and interiors press wants two things: expert commentary it can use and beautiful products it can feature. We develop both — building spokespeople as credible voices while ensuring products are pitched to the right editors at the right time.

01
Expert spokesperson development

Sleep experts, glass design authorities, bedroom styling specialists — developing the credible voice that journalists call for comment and quote in feature articles.

02
Product placement & round-ups

Getting your products into gift guides, buying guides, room makeover features and seasonal interiors round-ups in the titles your customers trust most.

03
Forward features planning

The interiors press plans months ahead. We work the forward features calendar to ensure your brand is in the pipeline for new season, refresh and renovation features.

04
Trend-led content

Developing trend commentary, sleep research, design surveys and lifestyle data that give journalists a news angle and position your brand as the authoritative voice in your category.

What clients say

“They’ve delivered even more than they promised. Our brand’s presence has grown massively since we started working together.”

Nick Shacklock, Head of Marketing & Brand, Online Bedrooms

Got a home or interiors brand to talk about?

Tell us about your brand and what you want to achieve. We know the interiors press and we’ll tell you honestly what PR can deliver.

Start a conversation