Technology PR
Making complex technology stories land.
From aerospace start-ups to financial technology — we make complex technology stories accessible to the press audiences that matter, without losing the substance that makes them credible.
Why technology
Technology PR requires a rare combination of skills.
Getting technology stories placed in serious publications requires two things that are harder to find together than they sound: a genuine understanding of the technology, and a genuine understanding of what makes a journalist pick up a story.
Too much technology PR falls into one of two traps — either it’s so technical that only industry specialists can understand it, or it’s so simplified that the credibility is lost. The sweet spot is accessible without being dumbed down — and finding it requires the kind of journalistic instinct that comes from years of telling complex stories to general audiences.
We’ve taken a British aerospace start-up from a UK press release to coverage across six continents. We’ve positioned a financial comparison brand as a trusted consumer champion in national press. The approach is the same in both cases — find the human angle, build the media strategy around it, and execute with precision.
Where we get you covered
Technology media that reaches the right audiences.
From specialist tech press to national business coverage and international media.
Wired
Technology specialist
TechCrunch
Technology specialist
The Register
Technology specialist
New Scientist
Science & technology
BBC Technology
Broadcast & digital
The Guardian
National press
Financial Times
Business & finance
This is Money
Consumer finance
Space.come
Aerospace specialist
Aviation Week
Aerospace trade
International wire services
Global syndication
Regional business press
B2B & regional
Accessible without losing the substance.
Technology journalists have high standards. They know their subject, they check their facts and they can spot a PR pitch that doesn’t understand the technology it’s promoting. We invest the time to understand what we’re pitching before we pitch it.
Building a launch moment that gives journalists a reason to engage — a live event, a founder accessible for interview, visual content that makes the technology tangible.
Developing the brand’s founders and technical experts as credible voices in their field — quoted in the right publications, invited to comment on sector developments.
For technology with global implications, targeting international press alongside UK coverage — ensuring the story reaches the audiences most likely to care about it.
Making consumer-facing technology products accessible and aspirational in the national and lifestyle press that reaches the buyers you need to reach.
Technology case studies.
Blasting a British rocket onto the global stage.
Taking Pulsar Fusion's Sunbird rocket from a UK press release to international media coverage across six continents.
Making a comparison site the voice consumers trust.
Positioning Money.co.uk as the authoritative consumer champion on financial decisions through creative campaign PR.
Got a technology brand with a story to tell?
We’ll take the time to understand your technology — and then tell its story in a way that the right press wants to run. Tell us about your brand.
Start a conversation