Travel & Tourism PR
PR for places people want to discover.
Travel and tourism is a sector Motive is actively growing. We bring reactive PR instinct, strong lifestyle media relationships and genuine enthusiasm for the sector — as the Holiday at Home campaign demonstrated.
Why travel & tourism
Travel PR rewards the agencies that move fast and think creatively.
The travel media landscape is rich, diverse and hungry for good stories. National newspaper travel supplements, lifestyle magazines, regional press, broadcast travel features — the opportunities for editorial coverage are significant for brands that understand how to work with the media.
What distinguishes great travel PR is reactive instinct — the ability to spot a cultural moment, a news hook, a trending conversation and attach your brand to it quickly and credibly. The Wuthering Heights film creating a surge in Yorkshire tourism bookings. The jet fuel crisis driving a staycation boom. These aren’t campaigns you can plan a year in advance — they require a team that’s always watching and always ready to move.
We’re actively building our travel and tourism client base and bringing the same journalistic instinct that has driven results in every other sector we work in.
Where we get you covered
Travel media that reaches your audience.
From national travel supplements to regional lifestyle press — the titles your potential customers actually read.
The Sunday Times Travel
National supplement
The Guardian Travel
National supplement
The i Paper
National press
Daily Express Travel
National press
The Mirror Travel
National press
MSN Travel
Digital national
Yahoo Travel
Digital national
Condé Nast Traveller
Luxury travel
Yorkshire Post Magazine
Regional lifestyle
Manchester Evening News
Regional news
Leeds Live · Yorkshire Live
Regional digital
Telegraph & Argus
Regional press
Always watching. Always ready to move.
Travel PR is won and lost on speed and cultural awareness. The brands that get covered are the ones whose PR agency spotted the moment first and had the relationships to place the story before the news cycle moved on.
Film releases, social media trends, news events that drive travel interest — we identify the moments that attach your brand to a bigger story and move quickly to place coverage.
Forward features planning for travel supplements and lifestyle titles — ensuring your brand is in the pipeline for summer breaks, autumn city breaks and winter escapes.
Developing the brand’s owners or founders as credible voices on travel trends, tourism policy and destination expertise — the kind of commentary that earns repeat coverage.
For travel brands with a specific geographic focus, we target the regional titles that reach your catchment area alongside national coverage for broader brand awareness.
Our work in this sector
Brontë mania, wildlife and Yorkshire summers.
35 items of national and regional coverage in three months from a hyper-regional brief targeting an audience within 80 miles of Yorkshire.
Flying high in a saturated market.
63 items of coverage in three months for a flight comparison brand competing against the biggest names in travel — by being agile, consistent and genuinely useful to consumers.
Got a travel or tourism brand to talk about?
We’re actively growing in this sector and bringing genuine enthusiasm to every travel brief. Tell us about your brand.
Start a conversation