What We Do

PR that builds brands people remember.

We’re a PR and strategic communications agency. Everything we do is built around one belief — that genuine authority, earned through the right stories in the right places, is the most durable competitive advantage a brand can have.

Our Approach
We don't sell PR by the press release or the link. We work as a strategic partner — understanding what a brand is trying to build, and building the communications programme that gets it there.
Our difference
Every member of the Motive team is a trained journalist. We know what makes editors pick up the phone — and what makes them delete the email. That instinct shapes every campaign we run.
Our focus
Consumer and lifestyle brands, B2B and trade, and an emerging specialism in PR for AI — helping brands build the authority that earns them citations in the AI tools reshaping how buyers discover brands. We also work with founders and senior leaders on executive profiling, and provide crisis communications counsel to organisations that need to protect their reputation.

Core Services

Four things we do exceptionally well.

Each service is director-led, journalist-informed, and built around a clear commercial outcome. We don’t offer everything — we offer the things we’re genuinely outstanding at.

01

PR & Media Relations

Getting your brand into the conversations that matter.

National and trade press, broadcast, podcasts and specialist publications. We place the right story with the right journalist at the right moment — not because we have a big contact list, but because we understand how news works and we've built genuine relationships over years.

Includes

National and trade press placement Broadcast and podcast pitching Forward features and editorial planning Reactive and proactive press office Expert spokesperson pitching
02

Reputation & Authority Building

Building something that lasts beyond this month's coverage.

The difference between a brand that gets covered and a brand that gets called. We develop the thought leadership, expert positioning and narrative consistency that makes journalists, editors and AI systems associate your brand with genuine credibility in your category. That includes founder and executive profiling — building the personal reputation of the people behind the brand — and crisis communications counsel for organisations that need to protect their reputation when it matters most. Our expert positioning work has resulted in clients securing regular columns in national newspapers — the kind of sustained editorial presence that no advertising budget can buy.

Includes

Founder & executive profiling Thought leadership strategy and content Crisis communications counsel Award entry campaigns Brand narrative development
03

Campaign PR

The right idea, in the right place, at the right time.

Product launches, brand moments, seasonal campaigns, stunts, collaborations. We develop the creative idea and execute it with the precision of trained journalists — building campaigns that earn coverage because they deserve it, not because someone made enough calls.

Includes

Product and brand launches Seasonal and news-hook campaigns Celebrity and influencer collaboration PR Stunt and creative campaign development Sampling and press event management
+ New Service
04

PR for AI & Citation Visibility

The new frontier of brand authority.

When someone asks ChatGPT, Perplexity or Google AI to recommend a brand in your category — do you appear? We help brands build the authoritative media presence that earns AI citations. Not through technical tricks, but through the same sustained PR that has always built genuine reputation.

Includes

AI brand visibility audit Authority and citation strategy Narrative architecture for AI Ongoing AI visibility monitoring Competitor citation tracking

Additional Services

Available as bolt-ons

These services complement our core PR work and are available as part of an integrated programme — not as standalone offerings.

Content & Brand Strategy

Brand narrative, editorial content, copywriting and content strategy that works in concert with your PR programme.

Digital PR & SEO

Where traditional PR and search visibility overlap — earned coverage that builds both brand authority and domain strength.

Social Media

Strategy and content for owned channels, coordinated with your earned media programme for consistent brand presence.

How We Work

Straight-talking. Senior-led. Results-focused.

01
We start with your business goals, not a service menu

Before we talk about press releases or campaigns, we want to understand what you’re trying to build commercially. The PR programme follows from that — not the other way around.

02
Every account is director-led

The senior people you meet at the proposal stage are the people who work on your account. Our managers and executives are talented and hands-on — but there’s always a director in the room, not just at pitch stage.

03
We measure what matters

Coverage quality, brand sentiment, expert positioning, commercial impact. We’ll agree clear outcomes at the start and report against them honestly — including when something isn’t working.

04
We're based in Nottingham — not London

Lower overhead means better value. More director time on your account for the same investment. National media relationships, no geographical apology.

Sectors We Work In

Consumer brands across every lifestyle category.

We work with ambitious brands in the sectors below — and others. If your brand has a story worth telling, we’re interested.

Food & Drink Fashion & Lifestyle Health & Wellbeing Home & Interiors Garden & Outdoor Automotive & Transport Technology Financial Services Retail & E-commerce Travel & Tourism Charity & Public Sector Manufacturing & B2B

Not sure which service
is right for you?

Tell us about your brand and what you want to achieve. We’ll come back with honest thinking about what PR can realistically deliver — no hard sell, no vague proposals.

Start a conversation