We create award-winning Digital PR campaigns that demand attention, generate headlines, tell your brand’s story, and build those all-important links back to your website. With Motive your customers will find you online!

Digital PR & SEO

Using decades of combined experience, the Motive team work together to identify where content should be placed depending on your product, services and audience, then use our media and writing expertise to come up with ideas that align with your brand, that journalists love, and which resonate with target audiences.

We write and produce compelling content with SEO keywords in mind, so when people are searching for products and services online, yours are more likely to pop up – but improving your general brand awareness is always a top priority too.

Digital PR for e-commerce brands is our speciality. These campaigns are essentially the same as traditional PR campaigns, with a particular focus on online coverage from news sites and blogs.

Generally, the overarching aim is to build quality backlinks into your website to improve your Google ranking, but we’re happy to work to any realistic KPIs you set. We find that Digital PR campaigns work best when there’s a clear goal in mind, but if you’re not sure, we’ll guide you through the process to set targets we’re all happy with.

Digital PR & SEO

News, consumer and trade media sites are often our main focus, but we’re always on the lookout for quality non-media sites that might use our content too – we’ve achieved links with reputable charities and universities, for example. These high-quality domains carry valuable ‘link-juice’ that can really boost your SEO profile.  

As part of our offering, we also support a number of SEO agencies with editorial link building and digital PR campaigns. We enjoy great working relationships with digital agencies like Embryo Digital, and we deliver results that clients and journalists both appreciate.

Motive team members are committed to staying at the forefront of this ever-changing industry, so we’re accredited by the two leading industry bodies – CIPR and PRCA.

We’ve also won a clutch of award for our Digital PR work, including the CIPR Midlands’ Gold Award for Best Transport or Automotive Campaign in 2019, so if you choose to work with us, you know you’re in safe hands.  

The Digital PR services we provide are tailored to your business needs. Get in touch to discuss what we can do for you.

Our Services

WHAT our clients SAY

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We have enjoyed a great working relationship with the Motive team over the past eight years because they understand what modern PR is all about. They are creative, yet functional and hardworking, meaning that you receive an output that clients and journalists both appreciate. I haven't even considered working with another PR company since starting to work with Motive, such is my contentment with them.

James Welch, Director, Embyro Digital

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“The team at Motive have been great partners for us. They really understand how to turn our messages into stories that journalists love.

"They’ve won coverage for both our websites across a very wide range of media including many national news websites and they’ve helped us win hundreds of editorial backlinks which have greatly boosted our search results, helping to increase traffic by up to 40%.

“They have also helped me to enhance my own personal profile by helping with the award submissions which led to two Entrepreneur of the Year awards for me. I recommend Motive to anyone seeking serious media coverage and awesome results.”

Charles Walton, founder and CEO, Kybotech

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Complete the form or call our friendly team on 0115 9706933