Annika Shoker

Account Manager
Account Manager Annika is a coverage Queen with a love of pop culture and a slight obsession with reality TV.

I came into PR after studying for a degree in Journalism at Nottingham Trent University. I did the PR modules and realised that I wanted to go down the PR route.

Since joining Motive I’ve recognised that a lot of my strengths lie in consumer PR especially around lifestyle based clients.

Everyday is different. Some days I’ll find myself writing press releases, communicating with clients and journalists and meeting different content deadlines and others I’ll be searching for coverage from previous campaigns and press releases.

The best thing about working here is the team and the collaborative and supportive culture. I also love the incredibly varied client mix. You really do become an expert in so many different sectors from fashion to food and travel to home interiors. It really helps to keep things interesting and there's always new stuff to learn.

ARTICLES by

Annika Shoker

View all news
Why consistency is key in PR

Why consistency is key in PR

Consumers are overwhelmed with marketing, PR and advertising efforts, so a brand's media presence must be strong and consistent.

Why consistency is key in PR
Annika Shoker
Account Manager
How to avoid a PR mistake

How to avoid a PR mistake

Concerned about fumbling and making a huge PR mistake? Luckily there are precautions to help avoid such catastrophes!

How to avoid a PR mistake
Annika Shoker
Account Manager
What is reactive content and its benefits

What is reactive content and its benefits

Making your brand relatable and increasing chances of engagement are just a couple of that ways reactive content can help boost your PR.

What is reactive content and its benefits
Annika Shoker
Account Manager
After winning Gold at the CIPR Midland Pride Awards we are officially the Small PR Consultancy of the Year, but we don't plan on being small forever. That's why we are looking for great people to be a part of our success story.

In return we offer flexible working, generous pay and benefits along with a fun, creative and supportive culture.
You'll be working on award-winning, creative digital PR and content marketing campaigns that get people talking, clicking and sharing.  

We are based close to Nottingham city centre in our own modern office building, right by a tram stop.
As part of team Motive you'll enjoy regular team lunches, nights out and away days.
If you're switched-on, straight talking and brimming with ideas we'd love to hear from you: join@MotivePR.co.uk

CURRENT VACANCIES

Not the right job? Get in touch

Free DIGITAL AUDIT

We will show you how your website's Digital PR and marketing can easily be improved - all absolutely free of charge.
Get your free report