About Motive: Award-winning digital PR Agency based in Nottingham

Decades of experience

Motive's senior team have decades of experience working at senior levels within the media and have helped hundreds of brands to grow through positive media coverage.

Our work has been widely recognised as outstanding within the PR and marketing industry, scooping several national and international awards.

Brands choose Motive for our expertise, experience, creativity and tenacious work ethic.

With Motive in your corner you know your brand is in safe hands.

Meet our team

Steve McComish

Our MD has over 25 years experience across major UK media outlets. A highly skilled journalist and interviewer, he understands how to identify and position stories for maximum coverage.

Sarah Samways

Motive’s Associate Director is a former broadcast journalist with more than 20 years PR agency experience. Sarah is an expert in both consumer and B2B PR and has spearheaded many award winning campaigns.

Liz Pearson

Our Operations Director spent 13 years at a FTSE 100 company before joining the agency. Liz has more than 20 years of business experience from corporate to start-up.

Laura Bamford

Account Director Laura is a digital expert with a decade of experience in delivering innovative and award winning PR campaigns for brands across both consumer and B2B.

Emma Setchell

Account Manager Emma is a graduate in PR and Marketing and now plays a leading role on many of our client accounts, bringing boundless positivity and creativity to every project.

Annika Shoker

Account manager Annika is a trained journalist who leads on several of our consumer PR accounts. She also oversees our bi-weekly newsletter.

Kirke Viira

Account Manager Kirke is a trained journalist who speaks four languages: Estonian, English, Russian and Spanish. She now handles several of Motive's consumer accounts.

Laighton Powell

Account Executive Laighton is a trained journalist who lived in Sydney for three years before joining the team and now works across Motive's B2B and consumer accounts.

Millie Bird

Account Executive Millie spent a year chasing grizzly bears in Canada before joining Motive. Now, she prefers city life and admits to being more of a glamper than a camper.

Leila Lufti

Digital Designer Leila is a visual expert with 15 years professional design experience of both launching and growing brands, gained at several award winning agencies.

We're hiring!

Are you looking to take the next step in your career by joining a kind, collaborative and award winning team? If so we'd love to hear from you.

The Motive difference

Our campaigns help brands to rank in search, growing traffic, enquiries and sales.
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Based in Nottingham, UK, we have won more than a dozen industry awards in the past few years.
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Our team are all trained and experienced journalists who create content for clients that the media can cut, paste and publish without editing. This means all our outputs result in media placements, making our success rate so much higher than industry averages.

Get in touch

Where Digital PR meets SEO success

Our digital PR focus and e-commerce specialism means we help all our clients to rank in organic search, helping them grow both visibility and credibility.

Founded in 2008 by former senior national news journalist Steve McComish, we put news values and journalistic skill at the centre of everything we do.

Because our standards are high so are our results in terms of media placements and high authority links earned for our clients.

We plan and measure all our activities.

Each client is issued with a MAP – or Motive Action Plan which clearly states all agreed objectives, strategy and tactics along with KPIs.

This ensures our PR campaigns are aligned with your wider business goals and makes it easy for you to see ROI. You also get monthly reports detailing all activity along with every item of media coverage earned and all links won, along with analysis on the quality of those links.

Our work has been widely recognised, bringing in Agency of the Year awards and campaign awards from the likes of the CIPR, PRCA, UK Content Awards and European Content Awards. Work with Motive and your leave your competitors green with PR envy.