Digital PR services

Creative ideas and clever strategy to drive your brand forward online

Digital PR Agency Nottingham

If your brand is doing good work but still struggling to get noticed online, you're not alone. Search results are crowded, journalists receive hundreds of pitches, and earning quality backlinks is harder than ever.

Motive PR is a digital PR agency based in Nottingham that helps brands get features in the media, earn relevant links, build brand authority, and improve organic visibility. Our team creates stories journalists want to cover, then places those stories in front of the right publications, audiences and search engines.

This is not PR for vanity coverage. It is digital PR built around coverage, clicks, links, rankings, reputation and business growth.

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Landing big links and brand mentions that boost visibility

We have the skills and experience to secure coverage and backlinks from some of the web’s highest-authority news sites and publications.
We target sites that deliver impact at both a national level and within key regional or local markets, ensuring your brand is visible to the audiences that matter most. Where appropriate, we can also extend our focus to relevant global sites.

What Does A Digital PR Agency Do?

A digital PR agency helps your brand earn online media coverage that supports reputation and search performance.

A digital PR agency creates newsworthy campaigns, press releases, expert comments and media stories to secure online coverage, brand mentions and backlinks from relevant websites. This helps businesses build authority, reach their target audience, improve search visibility, and support organic growth.

Good digital PR combines:
  • Creative Creative campaign ideas
  • Media relations
  • Press releases and journalist outreach
  • Content creation
  • Reactive PR
  • Brand mentions
  • Quality backlinks
  • Search-focused reporting
Traditional PR focuses mainly on reputation and awareness. Digital PR also looks at how coverage supports search engines, authority signals, keyword rankings and organic traffic.

Why Choose Motive PR as Your Digital PR Agency?

Motive PR is a journalist-led digital PR team.We understand how newsrooms work because our agency was built by people with real journalism experience. We know what makes a story worth covering, what journalists need from a pitch, and how to shape key messages so they land with the right media.
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How Can Digital PR Improve Organic Visibility?

Search engines use links and brand signals to understand which websites are trusted. When your brand is featured on relevant authoritative websites, those links and mentions can strengthen the authority of your site.

That does not mean chasing links from anywhere and everywhere.The best digital PR work earns relevant backlinks from publications your audience and industry already recognise. These backlinks can support priority pages, improve rankings, and help your business become more visible online.

A strong digital PR strategy can help you:
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  • Earn high-quality backlinks
  • Build brand authority
  • Improve organic rankings
  • Increase organic traffic
  • Strengthen search visibility
  • Support link-building efforts
  • Reach your target audience through trusted media.
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Our Digital PR Services

Every campaign needs a clear reason to exist. We do not create campaigns just to fill a calendar. We create campaigns that give journalists a reason to talk about your brand.‍

Digital PR Strategy

Before any campaign starts, we look at your goals, priority pages, current backlink profile, target audience and search visibility. This helps us build a digital PR strategy that supports business growth rather than disconnected media coverage.

A proper strategy answers:‍
  • What do we want to be known for?
  • Which pages need stronger authority signals?
  • What topics will journalists care about?
  • Which publications matter most?
  • How will success be measured?

Digital PR Campaigns

Digital PR campaigns give the media a reason to feature your brand. These can include data-led stories, expert commentary, creative campaigns, product-led stories, seasonal angles or reactive PR opportunities.

For example, an e-commerce brand might use customer data to reveal a buying trend. A finance brand might share expert advice around a breaking news story. A travel brand might create a campaign around regional search habits or holiday behaviour.

The idea must be strong enough to earn attention and relevant enough to support your brand.

You can see examples of our work on our digital PR case studies page.

Media Relations and Press Releases

Strong media relations are still at the centre of digital PR.

Our team writes clear, journalist-ready press releases and pitches them to the right contacts. The aim is not to send a story to everyone. It is to send the right message to the right journalist at the right time.

That is how you earn better media coverage, stronger brand mentions and more valuable backlinks.

Reactive PR

Ractive PR helps your brand respond quickly to news, trends and conversations already happening in the media.

When done well, reactive PR can secure fast, relevant coverage because it gives journalists timely expert input. It works especially well when your team can provide a clear opinion, useful data or practical advice on a current story.

Reactive PR

Digital PR is one of the strongest link-building strategies because it earns links through genuine editorial value.

Rather than buying links or placing low-quality content, digital PR work focuses on stories that news outlets and relevant websites want to publish. This can generate high-quality links, brand mentions and referral traffic while protecting brand reputation.

Media Relations and Press Releases

Strong media relations are still at the centre of digital PR.

Our team writes clear, journalist-ready press releases and pitches them to the right contacts. The aim is not to send a story to everyone. It is to send the right message to the right journalist at the right time.

That is how you earn better media coverage, stronger brand mentions and more valuable backlinks.

Reactive PR

Ractive PR helps your brand respond quickly to news, trends and conversations already happening in the media.

When done well, reactive PR can secure fast, relevant coverage because it gives journalists timely expert input. It works especially well when your team can provide a clear opinion, useful data or practical advice on a current story.

Link Building Through Digital PR

Digital PR is one of the strongest link-building strategies because it earns links through genuine editorial value.

Rather than buying links or placing low-quality content, digital PR work focuses on stories that news outlets and relevant websites want to publish. This can generate high-quality links, brand mentions and referral traffic while protecting brand reputation.

Digital PR Case Studies

Shifting Gears

Shifting Gears

LeaseLoco

A Star Is Born

A Star Is Born

Parrot Print

Blooming Beautiful

Blooming Beautiful

GardeningExpress.co.uk

Katie Gawley next to testimonial
We love team Motive, not just because they work so hard, but because nothing is an issue, they tackle every KPI head on and are born ready to react to this fast paced world of PR.
Katie Gawley, Quotezone

What Makes a Successful Digital PR Campaign?

A successful digital PR campaign starts with the audience, not the headline.

Before we pitch anything, we ask:
  • Why would a journalist cover this?
  • Why would a reader care?
  • What makes the story timely?
  • Does it connect clearly to the brand?
  • Can it earn links to the right pages?
  • Does it support wider marketing strategies?

The strongest PR campaigns usually have one or more of these ingredients:
  • A clear hook
  • Useful data
  • Expert commentary
  • A strong opinion
  • A human story
  • A seasonal or topical angle
  • A direct link to the brand’s expertise

Good digital PR work should feel natural. The story should make sense for the publication, the audience and the brand.
John Charnock next to testimonial
From the outset, the team demonstrated a clear understanding of both the challenges we face in a highly competitive market and the opportunities available through smart, strategic digital PR. We couldn’t be happier with the outcome and are excited to see what the future holds!
Noman Kenneth, LeaseLoco

What Results Can Digital PR Deliver?

Digital PR should be measured by more than how many links a campaign generates.

Yes, links matter. But the best digital PR agencies also look at the bigger picture:
  • Which publications covered the story?
  • Were the links relevant?
  • Did priority pages gain authority?
  • Did brand mentions increase?
  • Did search visibility improve?
  • Did organic traffic grow?
  • Did the campaign support enquiries or sales?

A campaign that earns fewer links from stronger, more relevant websites can be more valuable than a campaign that generates lots of weak links.

Quality beats volume.

Digital PR Agency in Nottingham, Working Across the UK

Motive PR is a Nottingham digital PR agency working with brands across the UK.

Being based in Nottingham gives us strong local roots, but our campaigns are built for national and sector-specific reach. We regularly help brands secure coverage beyond their local area, including national press, trade media, online news outlets and specialist publications.

This matters if you want a team that understands both local relevance and national visibility.

Whether you need digital PR Nottingham support, a UK digital PR agency, or a wider PR team to support clients worldwide, Motive PR can shape the right campaign approach.

Digital PR vs Traditional PR: What Is the Difference?


Traditional PR focuses on reputation, media relationships and public awareness.

Digital PR does those things too, but it also connects media coverage to search performance. That means looking at backlinks, brand mentions, organic traffic, search results, keyword rankings and online authority.

A traditional PR campaign might aim to get your brand mentioned in the press.

A digital PR campaign asks more:
  • Did we earn relevant coverage?
  • Did the coverage include a backlink?
  • Did it support a priority page?
  • Did it strengthen brand authority?
  • Did it help search engines understand the business?
  • Did it bring the right audience closer to enquiry?

Ready to Get Featured, Found and Trusted?

If your brand needs better media coverage, stronger backlinks and more search visibility, Motive PR can help.

Our digital PR experts will look at where you are now, where you want to grow, and what stories will give journalists a reason to cover your brand.

‍Speak to Motive PR today and let’s build a digital PR strategy that gets your business seen by the right people, in the right places, for the right reasons.

FAQs About our Digital PR Service

Is digital PR the same as link building?

No. Link building is one outcome of digital PR, but digital PR also includes campaign strategy, media relations, brand awareness, press coverage, expert positioning and reputation building.

How many links can a digital PR campaign generate?

It depends on the campaign idea, media interest, timing, relevance and outreach. Some campaigns earn a small number of valuable backlinks, while others generate wider media coverage across multiple publications.

How long does digital PR take to work?

Some reactive PR can secure coverage quickly. Larger digital PR campaigns usually need planning, research, content creation, outreach and follow-up. SEO impact can take longer because search engines need time to process new authority signals.

Is Motive PR the best digital PR agency for my brand?

Motive PR is a strong fit if you want journalist-led campaigns, relevant media coverage, quality backlinks and a digital PR strategy connected to search visibility. The best way to know is to speak to our team about your goals.

Contact us

The best way to get in touch is to email the team on
hello@MotivePR.co.uk
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