Digital PR

Creative ideas and clever strategy to drive your brand forward online

Quality backlinks and brand mentions to power you in search and AI.

Motive is a specialist digital PR and e-commerce agency.

Our digital PR campaigns have won many industry awards and deliver real impact for our clients in terms of both search visibility and credibility. We will boost your search rankings and make you easier to find online. We'll also make your brand better known, making it more likely for people to search for you.

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Landing big links and brand mentions that boost visibility

We have the skills and experience to secure coverage and backlinks from some of the web’s highest-authority news sites and publications.
We target sites that deliver impact at both a national level and within key regional or local markets, ensuring your brand is visible to the audiences that matter most. Where appropriate, we can also extend our focus to relevant global sites.

What is digital PR?

Digital PR is a form of marketing for online brands which has seen huge growth in recent years.

It can be summarised as a digital marketing activity which results in online media coverage and, crucially, backlinks from high authority media sites into client websites. These links drive traffic and are an important signal of trust and credibility for search engines.

As more people turn to LLMs (Large Language Models) like ChatGPT instead of traditional search engines to find information, digital PR has never been more important. A targeted digital PR strategy can also help brands secure high-authority media coverage that increase their visibility in AI-powered answers.
We measure and record everything and every client has a MAP (Motive Action Plan) which tracks our performance against agreed KPIs. This ensures our digital PR campaigns make a real, measurable difference for clients, driving relevant traffic and improving website visibility.

Why is Motive’s approach to digital PR different from other marketing agencies?

Our approach is informed by our journalistic background and skill.
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Motive was founded by a national news journalist, and that background shapes everything we do. Our entire team is trained to think like journalists, creating content with genuine news value that resonates with the media, secures coverage, and earns powerful backlinks.Because of this approach, we’re able to consistently deliver results from some of the most trusted, high-authority websites on the internet – the kind of placements that build both visibility and credibility for your brand.We also believe results should be crystal clear.

That’s why we take a forensic approach to measurement and reporting, giving you full transparency and making it simple to track KPIs across every campaign.
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Why do links matter?

If you trade online, visibility in Google’s Search Engine Results Pages (SERPs) is non-negotiable. Without it, potential customers simply won’t be able to find you when they’re searching for the products, services, or solutions your business provides.

One of the strongest factors influencing those rankings is the volume and quality of external websites linking back to your own. Each backlink acts like a vote of confidence, signalling to Google that your site is credible, trustworthy, and worth showing to people searching for your products or services.

Month after month, these backlinks strengthen your site’s authority, improve search performance, drive more qualified traffic, and, ultimately, fuel measurable business growth.

How does digital PR activity get your brand into AI answers?

The way we search for information is changing. People are increasingly turning to Large Language Models (LLMs) like ChatGPT and Gemini to answer their questions, so the way brands are discovered online is shifting beyond search engines alone. Instead of scrolling search results, users are being served direct answers – often sourced from the most trusted and authoritative websites.

High-quality coverage and backlinks achieved through Digital PR don’t just boost your Google rankings, they also increase the likelihood of your brand being referenced in AI-generated responses. Just as links act as votes of confidence for search engines, citations from reputable sources help LLMs decide which brands and websites to include in their answers.

The more consistently your business earns these placements, the more visible you become across AI-driven platforms, keeping your brand discoverable as search behaviour evolves.

Digital PR Case Studies

Shifting Gears

Shifting Gears

LeaseLoco

A Star Is Born

A Star Is Born

Parrot Print

Blooming Beautiful

Blooming Beautiful

GardeningExpress.co.uk

Katie Gawley next to testimonial
We love team Motive, not just because they work so hard, but because nothing is an issue, they tackle every KPI head on and are born ready to react to this fast paced world of PR.
Katie Gawley, Quotezone

New referring domains

Consistently adding links is key to every digital PR campaign – but links alone are only part of the story. It's also essential to consistently target new referring domains.

The number of quality domains linking to your website is another key indicator to Google that your site is worth ranking.To maximise your website's potential, it's essential to have a high number of quality links coming in from many highly rated domains. The higher the rating of the linking domain, the higher the quality of the link offered and therefore the more beneficial it will be.

We seek out highly rated new domains as link targets for our campaigns and generally only target domains with a rating of 30+ in our digital PR outreach. The vast majority of the links we build come from sites with a rating of 50 and above.
John Charnock next to testimonial
From the outset, the team demonstrated a clear understanding of both the challenges we face in a highly competitive market and the opportunities available through smart, strategic digital PR. We couldn’t be happier with the outcome and are excited to see what the future holds!
Noman Kenneth, LeaseLoco

The difference between digital PR and SEO

Building high quality links is an important element of SEO. Indeed many experts argue it is THE most important ranking factor. But it is just one element of SEO as a whole. SEO is concerned with the whole mix of disciplines which help a website to rank, from the technicalities of coding and website creation through to the optimisation of content on a website.

Digital PR is concerned with the off-site elements of SEO. By pushing high authority sites to link, digital PR allows a website to shine and fulfill its true potential. Without those links, it’s easy for search engines to fail to notice how special the site is.

Digital PR site audit

We are usually able to start adding links within a month of starting a new project. When we engage, we complete an audit of your site’s health and record all metrics including number of links and referring domains. These are recorded in your MAP (Motive Action Plan) and tracked as the campaign continues.

As our work progresses, you’ll see the number of links steadily increase. You’ll also notice the impact in other ways, including higher domain authority, increased traffic, and improved keyword rankings.

Link gap analysis

As part of our ongoing management of your digital PR activity we will compare your site’s performance to that of your competitors, identifying the links they have which you lack and closing the gaps. We will also actively identify new referring domains to target, allowing you to pull away from the other players in your sector.

Free 30 minute meeting

We will show you how your brand's PR and marketing can be improved - absolutely free of charge.
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