PR for GEO

Power your presence in AI answers

Increase your visibility in Google’s AI Overviews and LLMs like ChatGPT

We craft smart PR strategies that earn online brand mentions and backlinks to help your business and its spokespeople get cited by AI search tools.

These tools, like Google’s AI Overviews and LLMs like ChatGPT, are changing the way people search for and consume information. Whilst traditional search results still matter, AI answers are now often what users see first, which means online mentions and backlinks are more important than ever.

This is because backlinks and brand mentions help artificial intelligence tools identify your brand as reliable and credible, making it more likely your content appears in summaries and recommendations. And when your content appears in AI summaries, it reaches bigger audiences, builds trust, and ultimately drives more people towards your brand.

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What is GEO?

Generative Engine Optimisation (GEO) is all about getting your brand cited and linked in the outputs of AI tools like ChatGPT, Gemini, Perplexity and Copilot.

GEO takes SEO a step further, but the fundamentals remain the same. The bottom line is about making sure your website and brand appear whenever and wherever people search for information or products relevant to your business – whether on Google or in LLMs like ChatGPT. 
While SEO activity focuses on ranking in traditional search results, GEO strategies make sure that AI algorithms can understand and interpret your content too, so that it can be used to answer questions and generate accurate responses when people search for relevant info.

AI visibility matters for businesses

Billions of people now use AI tools to find information. ChatGPT has around 2.8 billion monthly users, while Google’s AI Overviews reaches around 2 billion.

That’s a huge opportunity to get your brand in front of lots of potential customers.Inclusion in AI answers won’t always result in clicks through to your website, but even if it doesn’t, there are plenty of other benefits:

Massive reach: Tools like AI Overviews are built into Google Search, meaning millions of users see AI-generated summaries as their first – and sometimes only – interaction with a topic.
Perceived authority: Being mentioned in an AI-generated answer is like an implicit endorsement. Users tend to trust the brands these tools surface.
Brand awareness: Even without clicks, repeated exposure in credible contexts builds familiarity and keeps your brand top of mind.
Untracked engagement: When users see your brand in an AI answer and later search for you directly or engage elsewhere, it might not show as a referral, but the influence is still there. You have to trust the process!
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So, how does digital PR activity get your brand into AI answers?

High-quality coverage and backlinks achieved through our digital PR campaigns increases the likelihood of your brand being referenced in AI-generated responses. 

When training their large language models, AI giants like Google, OpenAI, and Meta place great emphasis on content from reputable news sources. So, just as backlinks act as votes of confidence for search engine algorithms, citations from reputable sources like news sites help LLMs decide which brands and websites to include in their answers.

The more consistently your business earns these placements, the more visible you become across AI platforms. This means your brand stays discoverable as search behaviour evolves. For example, if a garden centre is regularly mentioned in trusted news articles about gardening, AI tools are more likely to include that brand when someone asks for gardening advice, or about “best UK garden centres”.

Digital PR helps you earn these trusted mentions and backlinks, making your brand more visible and recognisable to both humans and AI tools.

Measuring GEO success

We’ll track the results of your GEO strategy to show exactly how it’s working.
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Using tools like Ahrefs and Google Search Console, we’ll monitor growth in website traffic, backlinks, and brand mentions to show how your online visibility is improving.

We’ll also keep an eye on your AI citations – moments when your brand or content is referenced in Google’s AI Overviews, ChatGPT, or other AI tools. These show that your brand is being recognised and trusted by AI systems, even if the impact isn’t always reflected in traditional analytics.

Our focus goes beyond clicks. Success means consistent coverage and mentions, growing online visibility, and a stronger presence in AI results.
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GEO Case Studies

Paul Stewart next to testimonial
Working with the team at Motive has been a fantastic experience for Lighting Legends. Their friendly team has helped us secure coverage in major mainstream media outlets, raising awareness of our brand and products to a much wider audience.
Jon Saeed, Lighting Legends’

Contact us

The best way to get in touch is to email the team on
hello@MotivePR.co.uk
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