PR & Strategic Communications · Nottingham · Est. 2008
Seen.
Trusted.
Chosen.
- 18 Years of PR Excellence
- 200+ Ambitious Brands Supported
- Real Results That Drive Growth and Reputation
We help clients grow by increasing visibility, enhancing reputation and building credibility.
Based in Nottingham. Working with ambitious brands and organisations across the UK since 2008.
“Motive has been a true partner agency. They’ve driven results, challenged our thinking, and exceeded what we wanted. They genuinely care about your brand as much as you do.”
Kathryn Hague · Marketing Director, World of Sweets
- Consumer Brands •
- Food & Drink •
- Fashion •
- Health & Wellbeing •
- Home & Interiors •
- Travel •
- Retail •
- Gardening •
- Beauty •
- PR for AI •
- Consumer Brands •
- Food & Drink •
- Fashion •
- Health & Wellbeing •
- Home & Interiors •
- Travel •
- Retail •
- Gardening •
- Beauty •
- PR for AI •
- Consumer Brands •
- Food & Drink •
- Fashion •
- Health & Wellbeing •
- Home & Interiors •
- Travel •
- Retail •
- Gardening •
- Beauty •
- PR for AI •
Good PR is still about relationships, news sense and the right ideas.
Relationships are the key to great PR results. We’ve spent years building genuine relationships with journalists, editors and producers across every major national and trade title.
Because our relationships are so extensive we can put your brand into the right conversations.
Our Philosophy
Real brand authority must be earned, it can never simply be bought.
There’s a difference between being seen and being respected. Any brand can buy visibility through advertising and sponsored posts. But true brand authority comes from the quality of attention you earn: coverage in the right publication, the expert comment that gets quoted, the brand that gets cited when AI answers a question about your category.
At Motive we build authoritative profiles for consumer and lifestyle brands. Using strategic PR, media relations and reputation building we make sure your brand has the authority to show up in AI search. All of it grounded in a well-told story in the right place.
Award-winning PR since 2018
What we do
Core servicesPR & Media Relations
National and trade press, broadcast and features. We get your brand messages in front of the right eyeballs.
Reputation & Authority Building
Thought leadership, spokesperson development, award campaigns, executive profiling. PR that builds something durable.
Campaign PR
Product launches, brand moments, seasonal hooks, big ideas. Coverage earned because it deserves to be there.
PR for AI & Citation Visibility
Helping your brand earn the authority to be cited by ChatGPT, Perplexity, Gemini and AI Overviews through genuine reputation and authority.
The new frontier of brand authority is AI.
When someone asks ChatGPT to recommend a food brand, a wellness product or a lifestyle expert, which brands get mentioned? The ones with genuine authority: media coverage, expert quotes, consistent brand narrative, third-party credibility.
That’s exactly what great PR builds. Which means the brands investing in real PR now are the ones who will show up in AI tomorrow.
We help clients understand how they’re perceived by AI, build the authoritative presence that earns citations, and develop the content and media strategy that puts them in the conversation.
We assess how your brand’s visibility compares with competitors across major AI platforms.
Building the media presence, expert positioning and third-party credibility that AI models draw on when generating responses.
Ensuring your brand’s story is structured, consistent and credible enough to be referenced confidently by AI systems.
Tracking how AI platforms reference your brand and category over time, so you can see visibility growing as authority builds.
Selected work
View all case studies →
Turning a garden centre into a lifestyle brand.
Building year-round brand presence and media authority for one of the UK's leading online garden retailers.
The campaigning voice for UK motorists.
Positioning the UK's biggest car leasing comparison site as an authoritative, trusted voice on motoring — not just a comparison tool.
Brontë mania, wildlife and Yorkshire summers.
35 items of national and regional coverage in three months from a hyper-regional brief targeting an audience within 80 miles of Yorkshire.
Real PR consultancy, without the London agency overhead
We’re proud to be based in Nottingham. Every client account is led by a director from day one supported by talented managers and executives, but never handed off to juniors after the proposal is signed.
Every account has a director at the helm. Our managers and executives are talented and hands-on but there’s always senior oversight, not just at pitch stage.
Journalists pick up our stories because they know us, not because we’re blasting a press release list.
We measure against outcomes that matter and we’ll tell you when something isn’t working.
Lower overhead means better value. More director time on your account for the same investment.
What clients say
"Motive has a hardworking and enthusiastic team, passionate about their content and innovative ideas at the cutting edge of PR and communications. We love team Motive, not just because they work so hard, but because nothing is an issue, they tackle every challenge head on and are born ready to react in this fast-paced world of PR."
Quotezone"Motive has been a true partner agency. They've driven results, challenged our thinking, and exceeded what we wanted. They genuinely care about your brand as much as you do."
World of Sweets"They've delivered even more than they promised. Our brand's presence has grown massively since we started working together."
Online BedroomsSeen. Trusted. Chosen.
Tell us about your brand and what you want to be known for — in the press, in culture, and in AI. We’ll come back with honest thinking, no hard sell.
Start a conversation