The transport and automotive industries are an important part of the UK economy and there is a lot of competition in these markets. That’s why brands have to be both proactive and creative in their marketing if they want to get noticed.
At Motive our campaigns don’t just create noise for automotive and transport brands, they drive outcomes such as increased web traffic, enquiries and ultimately sales.
We use a range of strategies and tactics to ensure our automotive and transport clients are heard above their competitors. These include public relations, content marketing and social media campaigns as well as digital PR to earn links and boost SEO.
We also work with high profile individuals such as two-time Formula 1 World Champion racing driver Fernando Alonso, who we collaborated with on a project for client Senturion, makers of the world's most exclusive supercar key.
If you are an established transport or automotive business, or if you are just starting out in this competitive sector, Motive’s PR team can put you on the media map and put your brand in front of millions of potential new customers through our well established contacts in both the mainstream and transport media.
Our experience in the transport and automotive sector includes our award winning work with long standing client LeaseCar.uk and sister brand LeaseVan.co.uk.
We’ve worked with the Stoke-on-Trent based business for many years, delivering many thousands of items of media coverage and links and helping to significantly increase their web traffic and sales enquiries.
In one single 12 month period we won more than 3,000 items of media coverage for the two websites and earned more than 1600 backlinks including high authority media sites such as The Guardian and The Times. Our campaign was awarded a CIPR Midlands Gold PRide Award in 2019. You can read the full case study here.
Whatever area of transport you are working in, be it vehicle sales or a form of public transport, we can provide a PR solution to help you achieve your communications goals. If you are looking to raise the profile of your own automotive or transport brand please do contact us today for a chat about how we can help.
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