Going global can be a great strategy for earning international coverage and links. This post looks at how to maximise results.
Managing a relationship between a brand and the public requires a rich skill set. This post examines which skills are most useful to those embarking on a PR career.
We delve into the benefits of thought leadership and shed light on the role that PR professionals play in positioning you as a recognised industry voice.
Brands can make their content work harder by adapting it and re-presenting in a new format. This post explores how to get the most out of content marketing.
We take a look at why consistently posting fresh, high quality content really is the key to long term SEO success.
In this post we discuss why a journalism degree can be perfect preparation for the PR industry.
As we approach a New Year we offer marketers 24 digital PR tips for 2024. You're welcome.
Links boost rankings right? So it can be tempting to buy a bunch. This post asks if it is ever a good idea to pay for links. (Spoiler: we never, ever do).
Suffering from nofollow phobia? If you're scared of nofollow links read this post to find out why they're really not as frightening as you might think.
Why adopting a hybrid approach is the best strategy when it comes to link building email outreach.
Meeting search intent is essential for ensuring content is optimised. This post helps you give your website's users exactly what they are looking for.
This post looks ahead to next year and calls out five SEO strategies that can be safely consigned to the back burner.
Building the right links can transform a website's organic ranking. In this post Annika offers four simple tactics to get started.