We can help you create engaging, relevant, and shareable content that demands your customer’s attention and increases brand awareness in the right areas.

Content Marketing

Content marketing involves the creation and sharing of online material such as infographics, blogs, guides, videos and articles. Social media strategy often falls in this realm too.

The purpose is not to directly promote or ‘sell’ your products or services, but rather to provide relevant and useful content to prospects and customers to address and help them solve a wide variety of problems and issues. In doing this, it also helps get your brand name in front of a large number of people.

This way of communicating helps build better relationships between your business and customer base, whilst educating prospects and boosting conversions.

Great content is also more likely to be used by other websites and when they link back to yours, it can help boost traffic to your site and build your link profile.

Content Marketing

The best content is informative, engaging, and shareable. We have years of combined experience coming up with ideas that tick all the boxes, for a huge variety of brands covering a number of industries.

Once we’ve worked together to set your mission and goals, establish your KPIs, and ascertain your audience, we’ll decide on appropriate content types and channels before developing a content calendar. We often include our clients in the content ideation process.

After content is developed and approved, we’ll distribute it appropriately, before measuring results against your targets.

Motive team members are accredited by two leading industry bodies – CIPR and PRCA – and we’ve won a clutch of awards for our work, including the CIPR’s Silver Award for Midlands Outstanding Small PR Consultancy in 2019. So, if you choose to work with us, you know you’re in safe hands.

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WHAT our clients SAY

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“WE’VE ENJOYED A CLOSE WORKING RELATIONSHIP WITH MOTIVE FOR SEVERAL YEARS AND THEY’VE HELPED US GROW OUR BUSINESS.


“OUR FOCUS HAS BEEN ON PR FOR SEO AND THE MOTIVE TEAM HAVE BUILT HUNDREDS OF BACKLINKS FOR US FROM NEWS SITES WHICH HAVE MADE A REAL DIFFERENCE TO OUR VISIBILITY IN ORGANIC SEARCH RESULTS.


“THE MOTIVE TEAM NEVER RUN OUT OF IDEAS AND THEY HAVE DELIVERED FOR US CONSISTENTLY OVER A PERIOD OF YEARS. I’M HAPPY TO RECOMMEND THEM TO ANYONE WHO IS LOOKING FOR PR TO HELP THEM ONLINE.”

Mike Lloyd, MD, Central Contracts

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Contact us now to discuss how targeted PR can support your wider business goals.
Complete the form or call our friendly team on 0115 9706933