SUMMARY
Over the last year, Motive has been tasked with generating quality press content and links for MyBaggage.com. Whilst generating a high volume of coverage, there was a particular focus on higher-quality national placements.
THE CHALLENGE
Following the relaunch of their website, and domain change, MyBaggage required a buzz about the new brand and lots of high authority coverage to help raise their online visibility.
The management team knew it was essential to have a high performing website paired with digital PR to make it easier for customers to find them.
The question was how to generate the right kind of offsite content that would increase the volume of traffic to the website, in turn supporting their business growth targets.
Motive needed to incorporate off-site content that would deliver against the defined KPIs and objectives.
STRATEGY
To meet the brief and secure quality, relevant coverage, we delivered across four key tactics including; data-led stories, link-bait stories, case studies and proactive pitching.
Over the past year, we have created newsworthy and engaging content that covers what MyBaggage’s audience is interested in and what journalists are writing about.
RESULTS DURING A 12 MONTH PERIOD
Coverage items won: 610
EstimatedCoverage views: 8.25 million*
Backlinks earned: 410 + from media sites such as The Times, Express online, Mirror online, The Sun online, and 100s of regional titles.
The Motive team have acquired coverage and links across a range of national, regional and trade media. The average DR of media placements Motive acquired sits at 55, which in turn contributes towards the increase of My Baggage’s domain rating.
My Baggage enjoyed a steady upward trend of new referring domains throughout 2019 and into 2020.
Naturally, websites will acquire links throughout time, and there is fluctuation, but as long as there is focus on increasing referring domains through digital PR, a website will perform well.
Motive has acquired on average 16 items of coverage for each day of activity, and 11 links in quality, relevant media for each day of activity.
With a sustained approach and a very high level of results, we have been able to massively boost the performance of MyBaggage in organic search, helping to improve on their rankings and to grow their business.
Digital PR can massively increase a website's organic search performance through securing coverage and links. Find out more about our Digital PR services here.
* Our estimated number shows how many impressions this article will receive in the lifespan of the article.
