Challenge

Following the relaunch of their website and a domain change, luggage shipping website MyBaggage.com required a buzz about their new brand and lots of high authority coverage to help raise their online visibility.

Idea

With the majority of MyBaggage customers being Brits moving abroad we focused on home sick ex-pats and offered them bottled fresh air from each of the four UK home nations, England, Ireland, Scotland and Wales. We created a landing page for media to link to and tracked all results.

Results

The campaign made headlines around the world and delivered 610 media placements along with 410 backlinks from sites with an average Domain Rating of 56.

Organic traffic to the site more than doubled and the site began ranking for a wide range of keywords.

Links won included: The Times, Express online, Mirror online, The Sun online, and 100s of other news titles. 

My Baggage enjoyed a steady upward trend of new referring domains. Naturally, websites will acquire links throughout time, and there is fluctuation, but as long as there is focus on increasing referring domains through digital PR, a website will perform well.  

Motive acquired on average 16 items of coverage for each day of our activity, and 11 links in quality, relevant media for each day of activity.

With a sustained approach and a very high level of results, we have been able to massively boost the performance of MyBaggage in organic search, helping to improve on their rankings and to grow their business.

Digital PR can massively increase a website's organic search performance through securing coverage and links. Find out more about our Digital PR services here.

* Our estimated number shows how many impressions this article will receive in the lifespan of the article.

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