Campaign Summary

PR for SEO can massively increase a website's performance in organic search as our campaign for Stoke-on-Trent based Central Contracts demonstrates.

We have worked closely with them for several years, helping them secure coverage and links to aid the organic search performance of their websites LeaseCar.uk and LeaseVan.co.uk 

Our strategy has been to make the websites consumer champions for motorists, attracting a very high level of media attention with thousands of coverage items and hundreds of backlinks coming in to both websites.

With a sustained approach and a very high level of results we have been able to massively boost the performance of both websites in organic search, helping the client to grow sales and expand into new premises. 

Our work won the Gold Award, Transport and Automotive Campaign, at the CIPR PRide Midlands Award in 2019 and helped us pick up the Silver Award for Outstanding Small PR Consultancy at the same event. 

Results during a 12 month period

Coverage items won: 3200+ 

Backlinks earned: 1600+ from media sites such as Guardian, Times, Telegraph, Metro, Mirror, Mail, Sun, Star, and many others. 

Link to Coverage Ratio: 50%

Average Domain Authority of sites linking: 65

Organic Traffic Boost (again during a single 12 month period)

LeaseCar: Up 20%

LeaseVan: Up 66%

Awards Recognition: 

Transport and Automotive Campaign, CIPR PRide Midlands Awards 2019, Gold Award Winner. 

Consumer Relations Campaign, CIPR PRide Midlands Awards 2019, Finalist.

‍‍“This was a smart campaign, showing a good understanding of target audience and what would be of interest to them, based on the research. Motive used strong tactics and campaigning stories with a clear breakdown of success.”

‍CIPR spokesperson awarding us the Gold Award in the Transport and Automotive Campaign at the CIPR PRide Midlands Awards 2019. ‍

‍