Summary
Our digital PR campaign for Lease Car UK has boosted organic traffic, enquiries and sales to two websites: LeaseCar.uk and sister site LeaseVan.co.uk.
Strategy
Our strategy has been to make the websites consumer champions for motorists, attracting a very high level of media attention with thousands of coverage items and high authority backlinks pouring into both websites.
With a sustained approach and a very high level of results we have been able to massively boost the performance of both websites in organic search, helping the client to grow sales and expand into new premises.
Our work won the Gold Award, Transport and Automotive Campaign, at the CIPR PRide Midlands Award in 2019 and helped us pick up the Silver Award for Outstanding Small PR Consultancy at the same event.
Results (during a 12 month period)
- Coverage items won: 3200+
- Backlinks earned: 1600+ from media sites such as Guardian, Times, Telegraph, Metro, Mirror, Mail, Sun, Star, and many others.
- Link to Coverage Ratio: 50%
- Average Domain Authority of sites linking: 65
Organic Traffic Boost (during a 12 month period)
- LeaseCar: Up 20%
- LeaseVan: Up 66%
Awards Recognition:
Transport and Automotive Campaign, CIPR PRide Midlands Awards 2019, Gold Award Winner.
Consumer Relations Campaign, CIPR PRide Midlands Awards 2019, Finalist.
“This was a smart campaign, showing a good understanding of target audience and what would be of interest to them, based on the research. Motive used strong tactics and campaigning stories with a clear breakdown of success.”
CIPR spokesperson awarding us the Gold Award in the Transport and Automotive Campaign at the CIPR PRide Midlands Awards 2019.
