Digital PR for e-commerce brands is our speciality. These campaigns are essentially the same as traditional PR campaigns, with a particular focus on online coverage from news sites and blogs.
Generally, the overarching aim is to build quality backlinks into your website to improve your Google ranking, but we’re happy to work to any realistic KPIs you set. We find that Digital PR campaigns work best when there’s a clear goal in mind, but if you’re not sure, we’ll guide you through the process to set targets we’re all happy with.
News, consumer and trade media sites are often our main focus, but we’re always on the lookout for quality non-media sites that might use our content too – we’ve achieved links with reputable charities and universities, for example. These high-quality domains carry valuable ‘link-juice’ that can really boost your SEO profile.