Background:

LeaseLoco.com is the UK’s biggest car leasing comparison site, helping drivers find the best lease deals on cars and vans which saves customers both time and money.

They approached us to strengthen their online brand presence and improve overall website performance. Their main priority was to build authority in search by significantly increasing the number of high quality backlinks and new referring domains, ultimately driving more visibility, traffic, and trust in a crowded market.

The motoring sector is probably one of the most competitive online spaces, with countless brands fighting for the same audience and media coverage. With so much noise in the market, simply having a good product or service isn’t enough. Gaining traction required a creative and targeted digital PR strategy designed to cut through the noise and deliver meaningful results.

We set a clear top line KPI to mention the success and momentum of the campaign: 400 backlinks in six months.

Strategy:

Our aim was to position LeaseLoco as a campaigning voice for UK motorists - tapping into the real issues that matter to drivers and using this positioning to reach a mass audience, boost brand visibility, and earn high-quality backlinks along the way.

We focused on themes such as the importance of proper vehicle maintenance, driving laws, road safety, and the rapid growth in electric vehicle adoption. These topics were chosen not only for their relevance to LeaseLoco’s customers, but also for their potential to spark media interest and connect with a broad cross-section of UK drivers. Where relevant, we also incorporated target keywords - such as ‘electric car leasing’ - into our campaign content to support SEO goals and help drive long-term organic visibility for priority search terms.

As well as targeting national and regional consumer titles, we also set our sights on niche motoring publications, developing story angles that would resonate specifically with these outlets. Our campaign ideas reflected this dual approach, ensuring a wider spread of coverage across both mainstream and specialist media.

We worked closely with the client throughout, using their insights into customer pain points and wider industry shifts to inform our campaign planning. Their input helped shape stories that felt timely, relevant, and rooted in real world concerns.

With years of experience in the motoring sector, we knew exactly what journalists in this space look for. This meant we could quickly develop the kind of stories that not only aligned with LeaseLoco’s goals, but also stood a strong chance of landing top-tier coverage.

To bring it all together, we used a combination of data-led stories, expert commentary, reactive PR, and a proactive press office function - keeping the brand consistently in the conversation.

Results:

In just six months, we secured 469 items of coverage for the brand, resulting in 439 high-authority backlinks. 

Here are some of our coverage highlights: 

• Road Safety GB - follow link, DR 62
• Safer Highways - follow link, DR 39
• Electrical Contracting News - follow link, DR 53 
• The Sun - no follow link, DR 90
• Liverpool Echo - brand mention, DR 80 

The domain rating of LeaseLoco’s website increased from 39 to 40 within two months of us starting our campaign, and over the six month project we also saw a 187% average increase in monthly organic traffic across five key car leasing keywords, with all five improving in search rankings - three of which are now in the top 3 positions.

Client feedback:

Noman Kenneth, Head of SEO at LeaseLoco: 

“We’re absolutely delighted with the results of this campaign. From the outset, the team demonstrated a clear understanding of both the challenges we face in a highly competitive market and the opportunities available through smart, strategic digital PR.

The approach was creative, targeted, and deeply aligned with our brand’s goals. It allowed us to connect with a broad audience while still speaking directly to our core customer base. Throughout the project, the communication and collaboration were excellent. We felt involved at every stage, and the team was always proactive in gathering insights, refining ideas, and shaping content that genuinely resonated. Their knowledge of the motoring sector was clear and instrumental in securing impactful coverage in both mainstream and specialist publications.

The campaign so far has significantly boosted our brand’s online visibility and authority. We couldn’t be happier with the outcome and are excited about what the future holds as a result of this strong foundation. Thank you for a brilliant campaign and we’re looking forward to working with you in the coming months!”

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Want results like these?

Email us with the digital goals you have in mind - we’d love to work with you! hello@motivepr.co.uk