In our first six months working with road safety technology provider Road Angel, we delivered 555 links from 138 new domains and a total of 491 items of media coverage across the most significant publications, all driven by highly newsworthy data-led content.

Summary

When the UK’s largest independent dashcam manufacturer and road safety technology provider approached us to raise awareness and grow the website as a direct sales channel we set about creating stories that put Road Angel at the heart of the national road safety conversation.

Road Angel is taking on the biggest brands in the sector and winning, with their Halo Ultra dashcam being awarded a top 50 product across all categories by consumer champion Which in December 2022.

Tactics

The client brief was clear - to make Road Angel synonymous with driver safety while winning links, boosting SEO and driving customers directly to the website.

We created a campaign that tapped into and led the news agenda on road safety, targeting backlinks from websites with high domain ratings.

We created an ongoing targeted campaign positioning Road Angel as experts in road safety utilising freedom of information requests and the latest government data.

Results

Over the first six months of engagement, we quickly built momentum so that by month six we achieved 257 pieces of coverage and 180 links.

We achieved coverage across the leading national news sites Daily Mail, MSN, The Daily Express, The Sun, The Mirror, ITV, Daily Star and regional websites including Scotsman,  and Daily Record, as well as target coverage in motoring-specific titles including RAC.

At the end of our first six months, the Road Angel website has 138 more referring domains and 3,700 more backlinks while ranking for 753 additional keywords, raising the site up the organic search rankings, and driving traffic and sales.

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