Why is PR important to businesses?

In one way or another, every single organisation in the world relies on its reputation for success. PR is all about building and managing those reputations, and as such, it’s always important to businesses.

If that doesn’t convince you, we’ve listed six more ways PR can help businesses to grow, improve, and succeed:

1.   Positive media attention

Consistent, positive media attention has the power to transform companies. By keeping the press informed about your brand, services, and products, and generating outstanding exposure opportunities, PR people can help raise your company’s authority, build relationships with key audiences, and ultimately take your business to the next level.

2.   New leads

Effective PR can support your business by generating new leads. For example, when your company or its products are featured in target media, it becomes visible to hundreds and thousands of potential customers and prospects. Once upon a time, advertising was used for the same purpose, but people – and millennials in particular –have since developed a deep distrust of traditional advertising methods. Now,genuine messages resonate more powerfully with people, something which PR people are trained to communicate.

3.   Trust and credibility

Having your brand’s name, products or messages communicated to target audiences through well-known and respected media titles can do wonders for boosting an organisation’s credibility. These titles are always having to filter through the riffraff and non-stories so when your messages are chosen to be communicated, everyone will know that you’re the cream of the crop. As your target audience begin to hear more and more good things about your brand, the more likely they are to become customers or clients.

4.   Authority

Publishing high-quality articles on authority sites will improve your reputation as a credible source of information. The benefit of this is a double-edged sword – not only will potential customers and partners trust your brand more, it also sets you apart from your competitors.

5.   Website traffic and SEO

As your brand is mentioned online more frequently and across a wide variety of websites, the more likely people are to find and visit your site. This also means that as high authority sites link back to your website, your SEO ranking will improve. This has another knock-on effect; as your SEO ranking improves, the number of leads and ultimately sales are likely to increase too.

6.   Crisis management

A good PR plan isn’t just about generating positive news coverage about your company, as even the best businesses will have to face a PR crisis or two throughout its lifetime. Having a watertight plan in place before disaster strikes can help save valuable time and limit any potential damage in the event of a crisis. A solid PR strategy will help you formulate and communicate the best response and position a business for the best possible outcome in any given situation.

If you want to learn more, we're happy to have a chat on how PR can help your business. Feel free to get in touch.