In one way or another, every single organisation in the world relies on its reputation for success. PR is all about building and managing those reputations, and as such, it’s always important to businesses.
If that doesn’t convince you, we’ve listed six ways PR can help businesses to grow, improve, and succeed:
1. Positive media coverage
Consistent, positive media attention has the power to build brands and transform companies. By keeping the press informed about your products, services, and wider company, and generating outstanding media exposure opportunities, PR can help raise your company’s authority, build relationships with key audiences, and ultimately take your business to the next level. Coverage has the power to introduce a brand to millions of potential customers and what's more editorial coverage has bags more credibility than advertising. PR earns editorial so it is widely regarded as the most effective form of marketing.
Find out more about how a PR agency can help.
2. Website traffic and SEO
Digital PR brings one huge benefit - links from media sites. These links are a powerful signal to Google that your site is worth ranking. As your brand is mentioned online more frequently and across a wide variety of quality news websites, traffic to your site will grow. This also means that as high authority sites link back to your website, your SEO ranking will improve. This has another knock-on effect; as your SEO ranking improves, the number of leads and ultimately sales are likely to increase too.
Find out more about Digital PR.
3. New leads
Effective PR can support your business by generating new leads. For example, when your company or its products are featured in target media, it becomes visible to potential customers and prospects. Once upon a time, advertising was used for the same purpose, but the media savvy public – and millennials in particular –have since developed a deep distrust of traditional advertising methods. Now, genuine messages resonate more powerfully with people, something which PR professionals are trained to communicate.
Find out more about how we can turn your website into a magnet for traffic, links and leads.
4. Trust and credibility
Having your brand’s name, products or messages communicated to target audiences through well-known and respected media titles can do wonders for boosting an organisation’s credibility.
You can capture the value on your own website by creating a well stocked 'As featured in' media page.
These titles are always having to filter through the riffraff and non-stories so when your messages are chosen to be communicated, everyone will know that you’re the cream of the crop.
Find out more about reputation building.
Publishing high-quality articles on respected news sites will improve your reputation as a credible source of information. The benefit of this is a virtuous circle – not only will potential customers and partners trust your brand more, it also sets you apart from your competitors. A good PR agency will also help you to win industry awards and become recognised as a leader in your field.
Find out more about winning awards.
6. Crisis management
A good PR plan isn’t just about generating positive news coverage about your company, as even the best businesses will have to face a PR crisis or two throughout its lifetime. Having a watertight plan in place before disaster strikes can help save valuable time and limit any potential damage in the event of a crisis. A solid PR strategy will help you formulate and communicate the best response and position a business for the best possible outcome in any given situation.
Find out more about crisis management.
If you want to learn more, we're happy to have a chat on how PR can help your business. Feel free to get in touch.