Background:

Lighting Legends is a Derbyshire-based online retailer specialising in quality outdoor lighting. Since launching in 2020, the brand has lit up gardens and landmarks across the UK - including National Trust properties, Windsor Castle, and the world famous Tower of London. They’ve even decorated the garden of footballer Cristiano Ronaldo and his partner Georgina Rodriguez.

When the team approached us, their objective was to increase brand awareness and strengthen their online presence. The most effective way to achieve this was through targeted media coverage in high-authority home, garden, and lifestyle publications.

With the home and garden sector being a crowded and competitive space, we knew a tailored approach was essential - one that highlighted Lighting Legends’ specialist expertise in outdoor lighting.

Strategy:

To help raise their online presence and increase brand awareness and authority, our aim was to position Lighting Legends as experts in all things garden lighting. We did this by creating relevant home, garden and lifestyle content that could be pitched to regional, national and lifestyle media. 

Our extensive experience in the home and garden sector meant we already understood the type of stories and content journalists in this space look for. This allowed us to hit the ground running and start developing ideas that would not only secure coverage, but also position Lighting Legends as the go-to experts in their field. 

Over the course of 12 months, we delivered a wide range of stories, from how motion sensor lighting can improve home security, to tips for making your garden look expensive on a budget, and seasonal pieces like the do’s and don’ts of hanging Christmas lights.

The Lighting Legends team also kept us updated with exciting business developments, enabling us to create newsworthy local stories for regional and business press - boosting their profile among professional audiences as well.

Alongside this, we actively pitched products to journalists for inclusion in reviews, round-ups, and seasonal gift guides throughout the year. We also secured competition placements in key titles such as House Beautiful and Good Housekeeping.

Results:

In just 12 months, we secured 376 items of coverage and 543 backlinks. Our experience in the home and garden sector enabled us to maximise campaign performance and streamline the ideation process, ensuring journalists received fresh, timely, and highly relevant content.

Here are some of our coverage highlights:

• WIRED UK - DR 92
• Woman & Home - DR 75
• HuffPost - DR 87
• The Express - DR 89
• Mirror - DR 90
• The Sun - DR 90
• Tyla - DR 67

Our strategy - combining expert-led content, product reviews, and competitions - delivered standout coverage across regional, national, and lifestyle press. Aligning content with seasonal trends, consumer interests, and topical news angles helped us secure placements that not only earned valuable backlinks, but also positioned Lighting Legends as a credible and trustworthy brand within the home and garden space.

Lighting Legends domain rating also increased from 12 to 22, signalling a significant improvement in authority and trust from search engines and strengthening their overall search visibility in a competitive market.

Client feedback/testimonial:

Jon Saeed, Lighting Legends’ Managing Director:

“Working with the team at Motive has been a fantastic experience for Lighting Legends. Their friendly team has helped us secure coverage in major mainstream media outlets, raising awareness of our brand and products to a much wider audience. The exposure has strengthened our reputation, driven new customer interest, and supported our continued growth across the UK.”

Want results like these?

Email us with the goals you have in mind - we’d love to work with you! hello@motivepr.co.uk