Popular culture is all around us, from the social media feeds we scroll through, to the television we watch and the news that we read.
Thanks to the mass media, a large proportion of today’s society consume the same music, art, literature, fashion, dance, film, cyber culture, television, and radio. This means that we can utilise pop culture trends to that can capture large audiences and start conversations.
Leveraging pop culture trends can be a great way to win attention for brands. Monitoring these trends is a fantastic way to tap into what the public are interested in at any particular moment.
Taking a look at trending topics on Twitter and other social media platforms lets us see exactly what has captured the public's attention at any particular day. We can see events which have been widely discussed, and the things shared in real life and online.
It's only natural to want to position a brand alongside people and events that are drawing huge amounts of coverage. To try and reap some of the excitement and buzz that comes from major popular culture events and discussions, Motive recommends thinking about the following:
What has been popular on the telly or in the cinema? Is there a soap storyline gripping the nation? A new dating show that has been making everyone gasp? How can your business, brand, or product find a new angle to that? It could be your expertise on something or some interesting data you have found.
Is the timing right? Getting a story to press is sometimes all about the timing. In today’s 24-hour news cycle, a 'current' trend could be over in a matter of hours... or a week… or even sometimes up to a month.
What is trending online? Is there a meme doing the rounds that you could adapt for a quick laugh in your industry? Think about how some fashion retailers use their social media channels to share funny and relatable content, whilst staying true to their brands aesthetic. We all need a bit of light relief sometimes!
What do people on socials care about? The power really is with the people on social media. Weather that be public outcry, angry comments and tweets or coming together to cause financial change. Look back to the Reddit thread that caused GameStop shares soar due to millions of small investors who were spurred on by each other on the forum.
Are you looking out for the right things? Staying well informed by having the news on in the background, signing up to industry relevant newspapers, watching prime time telly, reading newspapers or catch upon news brands apps.
If you need help converting pop culture into PR that works for your brand, get in touch.