Insights

The benefits of including competitions in your PR strategy

If you have a new product to push, competitions can be a great way to get it in front of potential customers.

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Team

Secret Diary of a PR Pooch

Motive's Head of Barketing gives us an insight into her role.

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Insights

How to … product placement

Read this blog for seven tips on how to get your product in magazines, newspapers, on TV and with influencers.

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Insights

Three reasons you should include case studies in your PR strategy

A lot of time and effort can go into producing successful case studies, but the pay off is almost always worth it.

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Insights

PR Strategy: Long View or Short Term

Should a PR strategy always be long term or is a short burst of activity sometimes better? In this post we look at the pros and cons of both.

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Free Resources

6 Tips For Job Hunting In A Pandemic

Motive MD Steve McComish offers advice to graduates trying to get a foot on the career ladder in the midst of the global Covid-19 pandemic.

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Insights

Tips for effective newsjacking in digital PR

Newsjacking is a simple and effective PR tool, and this post outlines how to jump on the back of trending news topics to get a brand noticed.

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Insights

Why storytelling is still the best PR strategy

Motive MD Steve McComish has been playing his favourite album of the 1990s as he looks at what brands can learn from Oasis.

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