Summary

Personalised baby gifts website My 1st Years asked us to help raise their profile with shoppers looking for an adorable gift for the special little person in their life. 

With a strategy of connecting the brand to high profile tots we managed to win association with some of the best known young influencers on the planet. 

In fact when Prince George was photographed wearing their bathrobe the internet almost melted and we logged 1,500 mentions for the brand in a single 48 hour window. 

My1stYears saw their sales multiply and attracted a £2m investment which helped them expand into new markets, most notably the USA. The founders were later awarded the Queen’s Award for Enterprise, the highest official UK award for British business.