Online glass shop Me & My Glass asked us to help them boost their performance in organic search and attract more visitors to their website through digital PR.
Across a nine month project we created a series of content pieces which we pitched out to media to win links into the Me & My Glass site. We championed the site as glass experts, creating a range of content around the care and use of glass in our homes.
It's surprising how much glass we all have in our homes. The team were able to create content about mirrors, showers, oven doors etc. We soon found that the lifestyle media loved this content and the stories quickly placed, earning hundreds of links for the client.
Results
Links won included the Mail Online, Ideal Home, Woman and Home, Express, Metro, Huffington Post, Glasgow Times, Daily Record, Homes and Garden and many more.
Across the nine month period we added 757 links in total, growing the number of referring domains from 490 to 741. This helped increase the site's DR from 25 to 28 during the period (source ahrefs). The site began ranking for new keywords and organic traffic grew from 17k visitors per month to almost 21k. Clearly, a successful campaign.
