Finding the perfect way to tell your story online is adifficult skill to try and master. Using various video techniques can make iteasier to showcase your personality. According to datareportal.comInstagram, Youtube, Facebook, and TikTok have a combined 7.26 billion activeusers as of July 2021, which means it’s more important than ever to enhance theonline presence of your brand. A flourishing social profile can help to bringabout greater brand awareness and lead generation too. Seems like a no brainerto me!
Social video generates 1200%more shares than text and image content combined. With a reach of thismagnitude, it makes sense to start using social media videos to promote yourbusiness online. If you’re sceptical or worried about what content would workwell for you, here are a few simple ideas to get you started.
Day in the life
This is a great way of growing a personal connection with your onlineaudience and showing your company’s story. Creating a personal narrativethrough a day in the life demonstrates that you can connect with your viewersby showing the daily processes, achievements, and challenges.
Youtube was initially the best place to find and post this vlog style contenthowever, with TikTok’s shorter video format more and more creators have movedonto this platform. Opt for YouTube if you have the time and experience tocommit, but for beginners.
A mixture of piece-to-camera, b-roll footage, and voiceoveraudio will leave you with a viral masterpiece!
Question and answer content works extremely well onInstagram as it gives the audience a unique opportunity to gain a deeperinsight into your brand. Giving the answers via a video format rather than atext based response provides a more personal touch and allows viewers to reallyrelate to your brand.
By giving viewers an invitation to watch one of yourday-to-day processes in an informal and entertaining manner, they can easilyrelate a human element to your brand. An effective how-to should eitherdemonstrate a visually interesting process, offer a compelling piece ofinformation, or provide entertainment value. Authenticity is key here. It’s allabout providing viewers with an experience that they wouldn’t usually beexposed to, this can be enhanced through engaging narration.
Although their use may be more limited than the ones listedabove, timelapses can still add flair to certain pieces of your content andreally make them stand out. Construction, events and workplace scenarios workexceptionally well for timelapse videos. They can make up scenes in largerpieces of content, but also stand alone stories and posts too. Most phones havea timelapse function on the camera, all you need now is a sturdy surface andwell set scene. You can view a Motive timelapse here.
If you need help with your social media, our services can be tailored to your business needs.Get intouch to discuss how Motive can help you!