How will you brief your internal colleagues? How will you best reach out to your stakeholders and customers? How will you manage the situation on social media? How will you strike the right balance and tone with your statements?
Factors such as finding suitable spokespeople and timings also need to be accounted for. So it is important to speak to a team who have years of media industry experience to be able to help you shape your crisis communications approach.
An organisation that is able to take on board all of these factors can emerge from a crisis with its reputation intact – and in some situations with its reputation enhanced, if it has been able to demonstrate it has handled the situation effectively, engaged with the right audiences at the right time and has struck the right tone with its communications.
Whatever the size of your budget, our team of professionals will be able to guide you through how you can become prepared to handle the most difficult of situations. Here at Motive, we look forward to having the opportunity to work with you, so please get in touch and find out how we can help your organisation.