London based jeweller Ingle & Rhode asked Motive to develop a digital PR campaign which would help improve their website's backlink profile by delivering new links from high authority domains.

We came up with a unique advent calendar featuring a collection of goodies already sold by Ingle & Rhode.

The advent calendar retailed at £25,000 and we marketed it as the UK's most exclusive advent calendar of Christmas 2021.

We created a bespoke landing page on Ingle & Rhode's website and used this url in all outreach - which made the PR campaign very measurable and increased brand awareness.

Over the next month we delivered 127 backlinks to the page from 85 referring domains with an average DR (Domain Rating) of 52.

A total of 55 links were follow links - or 43% of all links won.

Coverage highlights included Hello! and OK Magazine where it was ranked among the year's best advent calendars alongside offerings from Harrods and Selfridges. It was also featured in The Daily Express, The Scotsman and many other titles.