Summary

Rubbish clearance company Junk Hunters called in Motive in to help them launch their new brand, win media attention and links into their new website, and help attract the interest of potential franchisees.

Challenge

We helped them come up with a new name, moving from London Junk to Junk Hunters, and delivered a whopping 378 items of media coverage along with 145 backlinks into their website.

Strategy

We highlighted the brand's eco credentials including their commitment to recycling. In particular we positioned them as a voice in the anti-flytipping movement. Based on our own research we dubbed the first Friday in January as 'Fly-Tipping Friday' with Junk Hunters warning households not to dump their unwanted items irresponsibly. This led to a raft of coverage including The Daily Mail and The Scotsman, along with a ton of regionals.

We also employed a range of creative ideas to win media attention. Among these was the Junk Hunter's Rubbish Experience Day which allowed members of the public to gift a day out on a Junk Hunters truck to a loved one. The media went mad for this idea with both broadcast and print interest. It also won a heap of links including this great one from The Guardian. Other links poured in from the likes of House Beautiful, Harpers Bazaar, London Evening Standard, Yorkshire Post and many, many others.

The campaign got the brand noticed within their industry as well with coverage and links coming from titles such as Recycling and Waste World and Waste Management World.

The outcome was a successful brand launch and an optimised new website, going from a domain rating of zero to a highly respectable 49 (Ahrefs metric). Organic traffic and enquiries flowed as the site rose in search.

As well as bringing traffic and customers we also helped Junk Hunters attract three new franchisees in different parts of the UK.