The online fashion world is constantly evolving and becoming more and more of a competitive market. Public Desire called upon us to help cut through the noise and shine a light on their fashionable and affordable footwear for women.

Strategy

Public Desire’s target market tends to be young females around the ages of 18 to 30 and a lot of these women tend to look online and at influencers for fashion inspiration. Therefore we wanted to make influencers a key part of our strategy.

Bearing this in mind, we ensured that we took full advantage of Public Desire’s campaign with 2019 Love Island winner Amber Gill. Amber won one of the most popular series of Love Island so we knew people would be interested in her collab with Public Desire, all we had to do was come up with an amazing pitch to land coverage and interviews.

Like any e-commerce PR campaign winning high authority backlinks was vital as was amplifying the results across social media.

The campaign also had a trade PR element. A major achievement for the Manchester-born brand was the opening of their first ever store in Saudi Arabia. The team over at Public Desire mentioned that the main publication they are hoping to get into was Drapers - the number one fashion trade magazine. 

To do this, we made sure we pitched the new store with an interesting angle, branding it as the most Instagrammable location with a virtual try-on experience.

With fashion brands it’s so important to keep pushing products out there to showcase just how relevant and on trend they are. That’s why in between major pitches we keep an emphasis on pitching out products to the media.

This has allowed us to build great relationships within the media with journalists from places like ITV, The Sun and The Independent.

Results

●     Amber Gill’s collab landed heaps of online coverage and links from titles including The Mirror, The Sun, Heat, Mail Online and‍ OK! along with many more.

●     In total we have delivered 137 items of media coverage long with 149 high authority backlinks to the Public Desire site.

●     We landed Public Desire’s Saudi Arabia store opening story in Drapers and other trade titles as well as organising follow up interviews.

●     We also secured links and broadcast coverage on ITV's This Morning multiple times.

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