There’s the old saying that a picture is worth a thousand words. If that is the case, how much can you convey using motion graphics or a video with your content marketing campaigns?
The visuals used in your content marketing campaigns are there to summarise your research in an aesthetically pleasing, on-brand, well-packaged series of graphics. But how can you get eyes on them quicker, retain attention and bring your brand’s message to life?
Breathe life into the static
Facts and figures are fundamentally synonymous with content marketing visuals, it is crucial to maintain the viewer’s attention with your work before it is diverted elsewhere. Graphs, charts, and data are often deemed as monotonous, but with animated elements, you can use motion graphics to simplify more technical information.
Tap into the subconscious
Much like how calculated branding can lead to emotionally led decisions, the inclusion of motion graphics in your content can tap into your viewer’s mind on a deeper level. Slower, softer animated elements can convey a more relaxing tone with your work and draw your viewer in for longer, creating a sense of calm. In contrast to this, sharper, speedier animated elements may come across as abrasive and harsh, so pre-plan composing your work carefully.
Less is more
Much like static graphic design itself, it’s easy to overcomplicate elements and have the function be lost to aesthetics. The story your work is telling will be buried away and your efforts will be in vain, so keep things simple and straightforward. Perhaps have animated elements of your campaign simple, playful and looped to not distract from the information itself, and risk overshadowing it.
Functionality and efficiency
We as graphic designers are always looking to streamline a process, wherever possible. Plug-ins, keyboard shortcuts, saving old assets and much more spring to mind, because like in most professions, time is money. If you are to utilise motion graphics in your content marketing campaign, these same principles can be applied for efficiency. Animated elements can be repurposed, and used for .gifs, social media posts or videos elsewhere. Think of the big picture!
If you are producing content marketing campaigns within the confines of a client’s brand guidelines, motion graphics can bring depth and versatility to the resources you are provided with. Animate visual brand elements like a brand’s typography, logo or characters and the potential for how far your revamped content marketing campaigns can go will be limitless.
For any of your content marketing needs, feel free to reach out here.