Video has become increasingly central to content marketing campaigns but finding the perfect way to tell your story online with video can be a difficult skill to master. Using various video techniques can make it easier to showcase your personality.
According to recent reports, Instagram, Youtube, Facebook, and TikTok have a combined 7.26 billion active users as of July 2021, which means it’s more important than ever to enhance the online presence of your brand. A flourishing social profile can help to bring about greater brand awareness and lead generation too. Seems like a no brainer to me.
Social video generates 1200% more shares than text and image content combined. With a reach of this magnitude, it makes sense to start using social media videos to promote your business online. If you’re sceptical or worried about what content would work well for you, here are a few simple ideas to get you started.
A day in the life
This is a great way of growing a personal connection with your online audience and showing your company’s story. Creating a personal narrative through a day in the life demonstrates that you can connect with your viewers by showing the daily processes, achievements, and challenges.
Youtube was initially the best place to find and post this vlog style content however, with TikTok’s shorter video format more and more creators have moved onto this platform. Opt for YouTube if you have the time and experience to commit, but for beginners. A mixture of piece-to-camera, b-roll footage, and voiceover audio will leave you with a viral masterpiece.
Question and answer content works extremely well on Instagram as it gives the audience a unique opportunity to gain a deeper insight into your brand. Giving the answers via a video format rather than a text based response provides a more personal touch and allows viewers to really relate to your brand.
By giving viewers an invitation to watch one of your day-to-day processes in an informal and entertaining manner, they can easily relate a human element to your brand. An effective how-to should either demonstrate a visually interesting process, offer a compelling piece of information, or provide entertainment value. Authenticity is key here. It’s all about providing viewers with an experience that they wouldn’t usually be exposed to, this can be enhanced through engaging narration.
Although their use may be more limited than the ones listed above, time lapses can still add flair to certain pieces of your content and really make them stand out. Construction, events and workplace scenarios work exceptionally well for time lapse videos. They can make up scenes in larger pieces of content, but also stand alone stories and posts too. Most phones have a time lapse function on the camera, all you need now is a sturdy surface and well set scene. You can view a Motive time lapse here.