Every agency and brand will have its bases covered when it comes to traditional holidays, social media holidays, or yearly events.
Easter, Valentine’s, and April Fool’s Day will all be earmarked in the calendar, but the news agenda is likely to be oversaturated at these times. This makes it harder for your carefully crafted stories and graft-filled data-led pieces to place.
However, regular users of social media will be familiar with the never-ending stream of national holidays that pop up on trending pages and in feeds. These always seem to get people talking no matter what.
There is pretty much a celebratory day for any occasion. Here at Motive, we have collated some of the most obscure and interesting dates to revolve a campaign around.
Keep these in mind as you head into 2022:
16th January – Do Nothing Day
Life has been super hectic since returning to normal, especially after (hopefully) having a big Christmas with the family to make up for last year. January 16th has been coined as ‘Do Nothing Day’.
This day can be a great PR opportunity, encouraging people to use your product to take some time for self-care. Campaigns can also focus on stepping back from the hecticness of day-to-day and allow some time to reflect.
15th February - National Singles Awareness Day
February can be a sore time of year for singles. The day after Valentine’s is also known as National Singles Awareness Day. Think of it as an 'anti-Valentine's' protest, that celebrates people without a romantic partner.
PR stories can focus on loving yourself, feeling better after a breakup and getting to know yourself better.
8th March – International Women’s Day
Women are celebrated in early March, as it marks the day when women in Soviet Russia started to protest for the right to vote.
Use this day to celebrate the women who inspire you, lead you and motivate you. PR activity could focus on the amazing work the women in your company have been getting up to, or those who inspire you.
10th April – National Siblings Day
Celebrate the siblings who drive you mad and keep you sane on National Siblings Day.
PR activity can focus on famous brothers and sisters, bigging up those you were raised with and reflecting on how much they mean to you.
17th May: International Day Against Homophobia, Transphobia, and Biphobia
Over 100 different countries come together to raise awareness of rights violations because of sexuality and gender identity. This day is very important, as there is still a long way to go until all LGBTQ+people feel free and safe from harm.
Celebrate the day by bringing important stories to light, supporting your LGBTQ+ peers and drawing attention to gay icons in your industry and the obstacles they have overcome.
21st June - National Selfie Day
Everyone loves a selfie, right? This day in June is the perfect excuse to pucker up and take some snaps.
People trying to PR products could introduce a hashtag on social media, encouraging selfies alongside their branding or messaging.
2nd July – World UFO Day
People have been curious about unidentified flying objects for years. These mysterious silhouettes in the sky were first spotted in 1947 and have intrigued the world since.
PR and link building can range from data campaigns detailing sightings to fun graphics imagining what aliens occupying your planet or office might look like.
13th August – Left Handers Day
Left-Handers Day was designed to bring attention to the needs of left-handed children and grew in popularity in the UK in the early1990s. It is now an unofficial holiday celebrated all over the world.
Activity can revolve around celebrating the uniqueness of left-handed celebs, team members and industry leaders.
30th September - International Podcast Day
The popularity of podcasts has grown massively and truly is the future of audio on the go.
Celebrate the day by shouting about your favourite listens, or even by having a go at making one for your business.
13th October - National No Bra Day
This national day is slightly cheeky, but all for a good cause. Millions of women will be leaving their bras at home to raise awareness of breast cancer to remind women that they should be getting screened regularly.
Use your platform and voice to remind women why they forgo wearing a boulder-holder and show your support to survivors and those struggling with the disease.
13th November - World Kindness Day
Observed across the globe, World Kindness Day encourages niceness, no matter how big or small the act. The whole point of the day is to perform random acts of kindness, allowing kindness to prevail over hatred.
PR activity can include a ‘kindness’ voucher for services or products, ‘kindness’ shoutouts highlighting hard work and general niceness on social media.
13th December - Christmas Jumper Day
Christmas-themed jumpers have only recently come into fashion. Before, these tack and loud items of clothing were a gift donned on Christmas Day.
Nowadays, businesses can hold ugly jumper days to raise funds for charity or a hilarious social media post to spread the Christmas cheer.
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