Hi Emma, welcome to Motive! What were you doing before joining us?
I was previously working for a marketing agency as a Production Executive, which basically means a campaign coordinator! Before that, I studied Media at Sheffield Hallam University.
How did you become interested in PR?
Whilst at university, I learned pretty early on that the modules I enjoyed the most were the ones focused on news media and PR. This was because I love writing, coming up with different angles for stories and producing exciting new content!
What kind of campaigns inspire you/have you admired?
I remember writing about a PR campaign from in my media A-Level. It was P&G’s brand Always named ‘Like a Girl’, which was a video-based creative campaign aimed at tackling stereotypes that were affecting confidence levels in young girls. It is definitely a campaign that inspired me and has stuck with me over the years!
What kind of work are you excited to get your teeth stuck into at Motive?
I am super excited to get involved with all the clients, finding out their needs and getting my teeth into brainstorming for some more creative content marketing ideas as well as ideas for new press releases.
Outside of work, what do you like doing?
I love to be social and spend time with my friends going out for food, drinks or a nice walk!
Give us a fact about yourself?
I am a huge documentary fan and have loved Louis Theroux for years. I actually even got to be in the same room with him at uni when he came into Sheffield Hallam for a Q&A with journalism and media students (the absolute highlight of my university career)!
What are you listening to at the moment?
Since working from home I have been really getting into podcasts, my favs are Grounded with Louis Theroux (obviously), Scientology: fair game (all of the behind the scenes from the church and the crazy secrets that we don’t hear about, can be a bit heavy but definitely a good one to get in to) and I also love Rosie and Chris Ramsey’s podcast (a much lighter one that has me ugly-laughing at my desk every week).
Have you got any favourite quotes/anything that inspired you?
“Don’t Let Yesterday Take Up Too Much Of Today.” – Will Rogers