Digital PR outreach is the most effective way for websites to boost SEO by gaining links from media platforms. But when it comes to SEO there really is no need for brands to limit themselves to their own country or even continent. There are high DR sites all over the world which can be targeted.
International PR pitching unlocks a whole new world of potential for brands, and the rewards will improve SEO and sales.
Not only can it increase both global visibility and organic traffic in different markets, but it could also improve the amount of do-follow links which improves a website's search engine rankings.
However, it takes time to build and harness new relationships with journalists and craft a compelling story which will appeal to readers overseas.
And let’s not forget the time it takes to translate press releases, as well as adapting the tone, style, and context of the content to suit different cultures.
Luckily, the brands willing to put in the work and create a tailored International PR strategy to target global publications will reap the benefits.
In this post, we will be exploring the business benefits of international digital PR outreach.
Why should brands have an international approach to digital PR?
Quality link-building building is an essential part of digital PR, and exposure to international markets will help businesses see major growth online.
Gaining coverage in international publications will not only help to build awareness and exposure but will also position the business higher in Google rankings.
Developing an effective strategy will help brands quickly reach a global audience and build trust and a positive reputation in new markets.
Tailoring content to different audiences beyond domestic borders will also increase brand visibility and ultimately attract new customers, and even partners, overseas.
With a well-researched digital PR strategy, a presence in foreign markets will open up new leads and give brands a competitive advantage, increasing revenue and business expansion.
Ultimately, digital PR is a service that will help to position your brand as a global player and build excitement and anticipation around a product or service.
How can international outreach benefit SEO?
Considering an international digital PR strategy may seem daunting, but it will ultimately boost SEO and help a website rank higher in search engine results.
This can be extremely beneficial for any business with an online presence, ensuring a website is visible to a global audience, and reaching new markets while also building a brand reputation in foreign markets.
If high-authority international websites link to a business's content, search engines will recognise the website as being relevant to a global audience. In turn, this will tell search engines the website has quality and reputable links which will give it an organic ranking boost.
If business leaders follow the best practices for International Digital PR outreach, link-building will help SEO in multiple ways.
International outreach benefits to SEO:
- Improve domain rating
A website domain rating, a metric to predict how a page will rank in search engine result pages, will improve with international link building. This is because when International high-quality websites link to a website, the DR will go up and reinforce it as a credible source.
- Increase website traffic and sales
High-quality backlinks from international domains will naturally increase organic rankings and attract more traffic to a website. Good international PR and link-building tactics in different regions will build site credibility and traffic of greater value from all over the world, which means more sales.
- Enhance backlink profile
Having diverse links will add depth and is essential to establishing it as a credible and trustworthy website. A diverse link profile is important to any SEO strategy, so international link building will eventually drive a company up the search rankings.
- Reach untapped markets
When an international Digital PR campaign is successful, with tailored campaigns specific to language, needs and cultural norms, SEO will improve and make it easier to connect with new customers. In today's digital landscape, businesses can reach a global audience from anywhere, and with the correct outreach, there is a worldwide market to target.
- Increase dofollow links
Dofollow links can boost the search ranking of the page they link to, but more UK news sites are choosing to use nofollow links. Pitching to high-authority international sites that give out dofollow links is a great way to get around this problem and reinforce the credibility of a website.
Potential drawbacks of only pitching in the UK
Pitching quality content to the major brands which dominate the online and print news media in the UK is one of the most effective ways to build high-quality backlinks.
There is a vast amount of publications to pitch to, whether online, in magazines, traditional print outlets, radio or broadcast.
However, it’s not always enough to keep winning the same domains every month, even if it is from high-authority sites.
Moreover, major publishers including The Sun and Mail Online have recently been replacing their external links with nofollow links.
While a nofollow link will still give a brand huge credibility and help get a business in front of new audiences, it may not give businesses the same SEO benefits.
Identifying new international targets instead of only pitching to the major players in the UK media landscape extends the number of secure backlinks and contributes to enhanced SEO.
Even if your business is only UK-based, failing to explore global avenues to get quality international links could hinder an SEO strategy, especially if competitors have made the jump.
Brands should consider shifting their link-building strategies to try and get more unique and harder-to-get-back links.
Is coverage and links guaranteed with international pitching?
Although targeting international publications with outreach opens up a range of new opportunities to tap into, nothing is guaranteed.
It is important to implement a well-researched strategy before venturing into new markets.
If you want to find out more about how to create a well-executed international digital PR strategy, please get in touch.