Subscription boxes are becoming more and more popular with a box for everyone on just about anything. From soap subscriptions to baking boxes, there’s hundreds to choose from and the market is starting to feel slightly saturated, but subscription businesses can still use a variety of PR tips to make their business stand out.
Using things like brand ambassadors, the media, influencers and niche marketplaces can help boost the exposure of your business.
Influencer culture has become one of the most powerful forms of advertising, with millions of people across the world putting their trust in their favourite social media influencers to recommend them the best products.
Influencers are everywhere, YouTube, Instagram, TikTok so no matter your niche, you’re bound to find an influencer who links to your subscription box.
Bloggers are also great to reach out to and there are even some that specialise in reviewing subscription boxes.
Reach out to the media
Offering journalists trials and samples is a great way to increase brand awareness.
Take some time to research journalists that review products in your field. For example, if you’re a gardening subscription box, you may investigate magazines like Home and Garden. Who usually reviews products there? Have they reviewed something similar previously?
Then you can reach out to them and offer your subscription box and why you think their readers would like to see it.
Here at Motive we used this tactic with our client,TheVeganKind who’s product ended up in one of The Sun’s round-up reviews after reaching out to a journalist at the publication.
Use case studies with customers
At the heart of any business are the customers and who tell new customers about a product and the loyal ones who have had great experiences with it.
At the end of the day, people buy from people.
Your subscription box may be really great and you probably have loads of customers who keep coming back, but why not show the world instead of just telling them?
Ask your customers to send in images of them with your subscription boxes along with why they buy it and how it’s helped them.
This is something we did with one of our clients, MuscleFood.
An inspiring customer had shed nine stone in just one year, after following MuscleFood’s meal plan. It was picked up by the Daily Mail, creating great exposure and building up brand awareness.
Look out for gift guides
Throughout the year keep an eye on any national holidays that are relevant to your subscription box like Mother’s Day and Christmas or even national holidays that link directly to your business.
For example, if you're a book related subscription box you’re going to want to make the most of things like world book day.
As holiday’s approach it’s great to reach out to journalists who are going to be writing stories on gift guides. Again, do your research and look at which journalists have written something similar in the past and offer yours for review and explain why it’s different.
Be short, concise and to the point.