Although mistakes are a learning curve, some of them can be quite damaging to your brand's reputation and you could cause offence to journalists and to your audience without even realising.
That’s why having a clear strategy, planning content early and carrying out relevant research are all vital to a PR campaign.
We’ve rounded up some of the most important ways to help avoid making a PR mistake, check them out below:
How to avoid a PR mistake:
Plan content early
If you’re trying to secure coverage off the back of an event or pop culture moment then it’s important to plan your content early to avoid missing the buzz. If you’re not prepared you may miss the coverage opportunity.
Ensure your content is approved
It’s important to double check that your content has been approved before pitching to the media or posting on social media channels. Accidentally pitching content that hasn’t been approved or is inaccurate could damage your relationship with journalists and your audience.
It’s crucial to pitch to journalists that cover the kind of content you’re creating. Sending out mass pitches to journalists who may not consider your content as being relevant to them could cause offence as it shows you haven’t researched anything about them and will ruin media relationships. This could prevent them from using future releases from you too.
Know your audience
It’s important to understand who your audience is and what matters to them so you can curate the right content for them. Not having this could mean that you accidentally create content that is harmful or offensive which can be extremely damaging to your brand and your clients reputation.
It’s important to keep your brand name out there and not keeping your PR activity consistent could lead to people forgetting about you. Keeping activity consistent can help build momentum and lead to great results!
Have a strategy
Mapping out a PR strategy is a great way to communicate what you will be doing and having a plan can help you stay on track of any activity and can minimise the risk of mistakes.