Personal branding is all about creating a brand identity for yourself, whether that’s in
It’s a good way to help you stand out in a crowd by telling your story, sharing your knowledge and connecting with the people relevant to you and the brand you represent.
Creating a personal brand will help build credibility and trust in you and the brand you represent as well as authenticity and a connection with your customers.
However, creating your brand profile doesn’t happen overnight.
Try following these simple steps to put you on the right path to getting your name out there.
Decide what you’re good at
What is your area of expertise and what makes you stand out from the crowd? Be authentic, you really can’t fake this.
The founder of our client GardeningExpress.co.uk, Chris Bonnett, asked us to help him raise his personal brand. Chris has worked in the garden sector for decades, has his own nurseries and knows everything there is to know about gardening. So we pitched Chris as a gardening expert - his credentials speak for themselves - and the opportunities began to flood in. You can read more here.
What’s your niche?
Make a decision on your niche and stick to it. Only talk about the things you truly know about and you’ll be communicating with your target audience.
We worked with the London School of Marketing and their expert Jacques De Cock. Jacques' niche is marketing and that’s exactly how we pitched him to press and raised his profile. Every opportunity we created linked back to marketing - he commented on everything from the marketing power of big name celebrities to the marketing and branding impact of changing the size of tea bags.You can read more here.
How do you want to be known?
Think about how you want to be perceived. Do you want to be an expert in your field, a thought leader? A well thought out campaign to increase a personal brand will break down the steps you need to take to succeed.
Do be consistent in what you’re putting out to the media. Ensure messaging and tone of voice remain the same throughout.
Building trust doesn’t happen overnight - it takes time and hardwork. But with carefully targeted opportunities for your client, you will build trust in their personal brand.
To find out how we can help you raise your personal brand, please get in touch.