A key factor to a business’ success is how well it can communicate with customers and the wider public and that’s why a lot of companies choose to hire PR agencies. Whether you’re a start up business or an established one, the benefits of hiring a PR agency are clear.
Not only does an agency have an extensive list of industry contacts but they also know what works and what doesn’t, meaning they can improve your brand reputation which can attract more customers and more staff and make you the go-to expert in your field.
So what are the benefits of hiring a PR agency?
They already have industry contacts
An established PR agency will already have a great selection of media contacts from different publications and websites which means you don’t have to worry about scoping out journalists and influencers who could be interested in your business - your agency will take care of it.
they can put your business in front of new people
If you’re an expert in your field, you’ll know how to communicate with your customers and target audience which is incredibly important but a PR agency will also help position your business in front of new, potential clients and can help you reach a wider audience.
They’re experienced in handling crisis communications
It’s not uncommon for businesses to face a crisis, and having a PR agency on your side means you don’t have to worry about how to handle the situation. Their team will be familiar with these kinds of situations and they’ll know just how to deal with it.
They know what works and what doesn’t
PR agencies deal with journalists day in and day out, so they know the sort of content they are after. They know what works and what doesn’t when it comes to grabbing the attention of both journalists and potential customers and they’ll be able to curate campaign ideas around your business that the public will love.
Helps your website ranking
Let's say you’re a personalised jewellery business - when someone searches for personalised jewellery on the internet, you want to appear as high as possible.
Great campaigns will encourage journalists to link back to your website and more links from popular and credible websites will improve your website ranking overtime.
They won’t be biassed
An agency is much less likely to be biassed on new projects and things you are planning than an in house PR team.
If you’re a beauty business, an in house PR team may only have their focus on your field and what you do. An agency will have that as well as a wider knowledge on general news and trends that you may miss.
It Saves you time
Having a PR agency responsible for all of your PR needs means you don’t have to worry about it. You can focus on other aspects of your business that require more of your attention knowing that the PR side of your business is in very capable hands.
It's Great for company morale
Improving your reputation and gaining more exposure is a great way to boost company morale by giving staff a sense of pride when one of your campaigns is placed on a major website or when your new product catches the attention of an influencer.
it can Help attract new staff
Building your reputation will help position you as the ultimate expert and leader in your field and can help attract the best talent to come and work for you.