Many workers will have a tough time explaining to friends and family what they do for a living, but this couldn’t be truer for PR professionals – because ironically, the public relations industry does a really bad job PR-ing itself.
We’re not journalists, marketeers, or advertisers. We’re not publicists or PAs either, but there are elements of each of these professions that spill into our day-to-day roles.
Wikipedia describes public relations as “a strategic communication process that builds mutually beneficial relationships between organisations and their publics", whilst the Chartered Institute of Public Relations defines it as being “about reputation – the result of what you do, what you say and what others say about you.”
Ultimately, every single organisation will depend on its reputation for success, so PR is about building and managing those reputations and the way in which organisations communicate with the public and promote themselves.
It’s the practice of deliberately managing the distribution of information about a business or individual, to persuade stakeholders to view the organisation favourably, and in most instances encourage customers to trust a brand and buy or use their products.
In order to do this, PR people help businesses get their products, services, brand and messages to the appropriate audiences, through appropriate mediums.
Most often, this involves us telling your company’s story and sharing its news with the mainstream media, therefore getting your business’ name and products in front of hundreds of thousands of readers every day.
But we’ll also help to raise your reputation by entering relevant awards, managing your social media accounts, or simply providing a press office service.
PR people can be invaluable to businesses looking to enhance or build their reputations through the media, but we know better than anyone that the road to success can be bumpy.
So, we’ll also be on hand to protect your reputation if things go a little pear shaped, helping to formulate and communicate the best response and moderate any potential damage as best we can.
More generally speaking, PR can generate leads and sales, which in turns helps to grow businesses and reach new audiences, but there are elements of business consultancy to what we do too.
We’ll be on hand to offer advice on new product launches, and help you decide how best to use our services to align with your business’ overarching goals and messages.
PR works best when it’s part of a really well thought out marketing plan with lots of different elements, so we’ll integrate ourselves into your organisation to make sure we’re simply another cog in a well-oiled machine, and all marketing activities are aligned.
So, if you want to launch a PR campaign that gets people talking, clicking and sharing, get in touch!
© MOTIVE 2020.